My husband, Geofferson, has been in the industry for 8 years as an affiliate, affiliate manager and a Director of Affiliate Marketing. Getting exposure to this fast and furious industry has brought us unexpected challenges, pitfalls and joys.
I learned valuable lessons that I’ve applied to my own life and our marriage, and somehow found balance between Google slaps and wearing many hats.
These are some of the things I didn’t know I had signed up for when I said “I Do” to an affiliate marketer:
• Living life in IST (Internet Standard Time) means pings at 2am from international affiliates.
• Date nights were interrupted because tracking went down or there was a pixel to be placed.
• Hotels were booked based on who had the fastest internet.
• He was chained to the “golden handcuffs of freedom” (he had freedom but he was also shackled to always being plugged in).
But it wasn’t all work – there was some play!
1. I gained a new circle of friends.
2. Vacations were scheduled in or around conferences, so we got to explore different cities.
3. I was exposed to the world of entrepreneurship and discovered success came in many forms.
I learned three lessons from affiliate marketing that I applied to my own life and job:
1) Failing is ok, really! Being told “no” was a scary thing, so I stayed in my comfort zone and did things I knew I was good at. Seeing affiliates take all sorts of risks helped me conquer my own fears.
It boosted my confidence that there are unconventional ways to make money that doesn’t involve being in a 9-5 rat race. I had to “unlearn” things, overcome practicality and get over my “what if” fears.
As a result, I co-founded a women’s lifestyle blog in 2010 and now it generates a healthy 5-digit annual side income.
2) It rekindled my creativity flame. At work, I drowned in reports and became obsessed with a perfect delivery. Affiliate marketers, on the other hand, run with their ideas (no matter how crazy), and there is a lot of rinsing and repeating before nailing a campaign.
The key was to just start doing.
3) Do things for the right reason and have a long term outlook. In 2008, I witnessed the boom of the industry and then the shift in 2011. Those who were passionate about their work and focused on sustainable opportunities continued to thrive, while many networks and affiliates failed because they focused on what was working.
I highly recommend exposing your spouse to the world of affiliate marketing.
Consider inviting them to some casual networking during a show like Affiliate Summit or local meetup. They’ll get to meet the diverse array of people (including other spouses) and learn the lingo.
The ROI will be more support at home when you are back at the keyboard monitoring those conversions!
Wendy Kam Marcy has been in marketing for 7 years and currently works at WhatRunsWhere.com.
This article appeared in issue 23 of FeedFront Magazine, which was published in August 2013. Read issue 23 of FeedFront Magazine.