Your Industry Needs You Now – By Missy Ward

by Missy Ward on May 29, 2013

In 2012, through generous pledges from a multitude of companies in the performance marketing industry, the Performance Marketing Association (PMA) succeeded in having the Affiliate Nexus legislation declared unconstitutional in Illinois.

FeedFront Magazine, Issue 22Much to our dismay, the state has filed an appeal (although our Counsel feels strongly that their case is very weak).

We are at a time-sensitive and critical point.

On February 22, 2013, the PMA filed a 61-page response to the state of Illinois.

If the PMA wins the appeal, it will be a significant blow to the states that have yet to enact Affiliate Nexus Tax laws, as it will be upheld that these kinds of laws are unconstitutional. Furthermore, it will send Congress a very clear message that they must act to solve this problem once and for all.

If the PMA does not fight the appeal, the law is NOT ruled unconstitutional and other states will quickly emerge with similar legislation. This could implode our entire industry.

While the PMA wants to continue to advocate for the performance marketing industry, we are at a pivotal point, where we need your help, too.

Through sizeable contributions from companies who have stepped up to help fund the legal expenses against the Affiliate Nexus legislation, we have gotten this far.

We need you to side with those who are helping us continue to fight. We need your dollars. We need your voice.

Without you, performance marketing fails, and no one wins.

A contribution to the Performance Marketing Fairness Fund, administered by the PMA, helps financially support the legal expenses against anti-performance-marketing legislation and provides the assistance needed to keep the PMA in a position to inform and advocate on behalf of our industry.

Your contributions significantly help the PMA advocate for businesses that make up the performance marketing industry. Whatever amount you can contribute plays a BIG part in our ability to protect your business and our industry.

Please visit and make your time-sensitive contribution to the Performance Marketing Fairness Fund today.

We also need you to support the Marketplace Fairness Act (MFA) in the US Senate, which was re-introduced by Senator Dick Durbin and his co-sponsors on February 14th. This bill would make the Affiliate Nexus Tax problem go away once and for all. The PMA strongly supports this legislation.

Additionally, if you reside in any of the states where there is risk of an Affiliate Nexus Tax, please join the PMA Google Group for your state at so that we can enlist your help when we need you.

Lastly, if you’re ready to play a key role in helping to set standards or foster the growth of the performance marketing industry, I urge you to join the PMA so that your voice will be heard.

Can I count on your support?

Missy Ward, Co-Founder of Affiliate Summit, Inc. & 2012-2013 Board Member of The PMA.

This article appeared in isse 22 of FeedFront Magazine, which was published in April 2013. Read issue 22 of FeedFront Magazine.

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