Performance Marketing Summit Recap – By Shawn Collins

by Colleen on May 6, 2013

The inaugural Performance Marketing Summit was held March 12, 2013 in New York City.

FeedFront Magazine, Issue 22The conference took place at the Baruch College Vertical Campus, where we held the very first Affiliate Summit in 2003.

This time around we did a very different type of event from the sort of Affiliate Summit we just had in Las Vegas with over 5,000 people, an exhibit hall, Meet Market, four keynotes, and dozens of sessions.

The Performance Marketing Summit was limited to 200 people in one room, and we focused on networking and education. All sessions were just 18 minutes long.

Scott Allan, SVP Global Marketing at Rakuten LinkShare, did a great job as emcee for the day, and also wrapped up the show with a presentation.

After lunch, we all had some birthday cake to celebrate Affiliate Summit turning ten years old.

During the afternoon, we had a period of time when anybody in the crowd could jump in front of the microphone and give their elevator pitch.

Dozens of folks took us up on it, and it was great to see the people going over to them later on to network.

The conference finished up with a networking party that was scheduled for an hour and a half, but had to be extended, because nobody wanted to leave.

Thanks so much to all of the folks who came out to attend, speak at, and sponsor Performance Marketing Summit.

Stay tuned for information on us bringing it to other cities.

Shawn is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine, and you can follow him @affiliatetip on Twitter.

This article appeared in isse 22 of FeedFront Magazine, which was published in April 2013. Read issue 22 of FeedFront Magazine.

Comments on this entry are closed.