Mining Your Merchants for Content Gold – By Joe Sousa

by Colleen on May 3, 2013

One roadblock many affiliates run into is developing content for their sites. They might have enough content ideas to get started with a new site, but eventually the well dries up and they hit a content wall.

FeedFront Magazine, Issue 22Long term success with affiliate marketing is dependent on generating quality content over a number of months and years and without a steady stream of ideas it can be tough coming up with new content on a regular basis.

One great resource many affiliates ignore is the information their merchants make readily available. Many quality merchants have a wealth of information on their websites if you know where to look.

Now be warned, I am not talking about copying the information from a merchant, stealing content from other sources, or violating any copyrights.

Take these ideas and use them as seeds for your own unique content:

• Merchant FAQ: Many merchants have a lot of useful information in the FAQ section of their site. These are questions their customers regularly have, so if you can take them, expand on them, and give your visitors the answers they are looking for on your site, you will increase your chances of making a sale.
• Merchant Videos: I have seen some merchants that do a great job producing videos showing how to use their products, how to assemble the product, and so on. Take these videos and write up an explanation on your site or film your own video showing how the product is to use.
• Merchant Newsletters: One of the first things you should do when you apply to an affiliate program is sign up for the merchant’s newsletter. A merchant newsletter can contain some great content ideas, like hot products, informative articles, and special promotions. Keep in mind, though, that not all promotions mentioned in a merchant newsletter are available for the affiliates to use. Check your affiliate agreement and with your affiliate manager before you promote any of these deals.
• Merchant Social Media Accounts: Be sure to follow your merchants on Twitter, Facebook, YouTube, and other relevant social medial channels. If a merchant posts a quick update, you can take that information, expand on it, and turn it into a new blog post. If they mention a new product take a couple minutes and add it to your site.
• Merchant Blogs: Use the merchant blog posts as a starting point for your own content. Take the information they are giving and tailor it to your audience. For example, if you have a merchant that sells cooking gadgets and you have an outdoor cooking site, take their post talking about a specific gadget and write up an article about how to use it while cooking on your charcoal grill.

If you start running out of ideas for quality content, be sure to check your merchants’ sites. There is a wealth of information there to spark your creativity and give you dozens of ideas for your own site.

Joe Sousa is a long time affiliate and affiliate manager for

This article appeared in isse 22 of FeedFront Magazine, which was published in April 2013. Read issue 22 of FeedFront Magazine.

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