Hidden Secrets of World Class Communicators – By Kyle Whitford

by Colleen on November 26, 2012

Your podcast introduction is an attention killer.

Let’s fix it.

Wrong way- “Hi, and welcome to today’s podcast about internet marketing and SEO (Search Engine Optimization). This show will delve into the who, what, where, when, and how of all things IM. Our special guest today is John Q Expert. He holds a PHD in bore-ology from the University of Hog Gobble and has worked for such notables as The President, The Vice President, and the Department of Ho Hum.

In another few minutes, (I’ve counted up to seven that are filled with this attention sucking gibberish), we will continue to offer uninteresting, self serving, ‘look, Ma, I’m on a microphone’ pabulum, but first, our common knowledge, trite tip of the day… ”

Stop. Don’t ever do that.

Instead, always start your communication with one sentence that includes a combination of news, self-interest, and curiosity.

Like this…

“Right now, SEOBook’s Aaron Wall tells us the three SEO pitfalls that will cost you thousands and the one easy fix for all three. I’m John Q Host. Welcome, Aaron”. (Thank you, great to be here.) “So, Aaron, pitfall number one is…”

Now, extend this attitude.

Howard Stern jumps right for the jugular. You should, too. Crafting speech really is an art. Listen to Rick Dees, Oprah, Ryan Seacrest, and understand that they are good on purpose.

If you won’t dedicate time to the mastery of words and phrases, but insist on talking, then you are indeed being a blowhard, a windbag, and a bore.

Rules of Engagement

1. Be real. It is OK, even desirable to stammer a bit, have a few natural ahs and uhs. Listen to Gallup’s Jim Clifton. He is a master of this technique. ‘Shucks, I left my speech notes in the car, and now I’m kinda glad I did.’

2. There is a rule in standup comedy. Fake doesn’t make it. Same here. You must portray some version of your real self. It can be a bit of a caricature like Gary Vaynerchuk, or Frank Kern, but it must contain dimensions of you.

3. Stop yammering. Larry King interviews brilliantly. Staccato questions, “Why did you join the French Foreign Legion?”

4. Write down vital points and cute sayings. When the time is right, and only then, you will have one to feature. “So, Prince Charles is drawing now, hmm, the artist formerly known as Prince.”

“But, my guest IS a big shot” you say, “I must give credentials.”

No. Jack Canfield has been in my studio. The true art of conversational weaving allows you to work his credentials in anywhere. “So, Jack, when you were putting together the first “Chicken Soup for the Soul” book, were you certain it would be a hit?”

See? No list of boring bunk. The facts come alive as they ride the wave of the conversation.

Having a microphone is like owning a cannon. You don’t have to use it, but when you do, aim carefully.

Kyle Whitford is an award winning marketer, writer, broadcaster, producer, director, and musician.

Download the entire FeedFront issue 20 here – http://issuu.com/affiliatesummit/docs/feedfront-20

FeedFront issue 20 articles can be found here as well: http://feedfront.com/archives/article00date/2012/10

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