Most Affiliates Use Social Networks to Promote Their Campaigns

by Shawn Collins on February 19, 2012

Affiliates were asked “Does your affiliate marketing plan currently incorporate marketing on social networking sites?” for the 2011 Affiliate Summit AffStat Report.

The majority of respondents, at 71%, said yes, and the remaining 29% indicated they are not bothering with the social networks for their affiliate marketing efforts.

When it comes to the various sites, Facebook and Twitter were most popular, by far. Note that this data was collected before the emergence of Pinterest, so that would have likely shifted numbers around a bit.

Over fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2011 Affiliate Summit AffStat Report.

More details on AffStat at

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{ 4 comments… read them below or add one }

Tobi February 21, 2012 at 3:43 pm

It’s clear to me Google is pushing further towards human activities, social bookmarking, sharing, commenting and so on. Especially with the recent update.
Apart from that, social networking builds better costumer relationship, enabling you to increase conversion rate and keep customers for repetitive sells, Therefore social networking is virtually a must to online marketing

Shawn Collins February 21, 2012 at 4:06 pm

It’s a pretty simple thing to do a bare minimum and include some buttons to Twitter and Facebook. I’d imagine more affiliates will be doing it next year.

Daniel Arenas February 22, 2012 at 5:47 am

So Social Media is up there in affiliates priorities, nevertheless, there seem’s to be a lot of talk about Social Media and ROI these days and with reason… When trying to sell the benefits of Social Media for any given business, the question keeps coming. Any suggestions on how to best address it?

Shawn Collins February 22, 2012 at 8:52 am

Simply track it, test it and look at the results.

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