Optimize Your Exposure with Review Sites – By Bonnie Rogers

by Colleen on February 29, 2012

I thoroughly enjoy working with review-type sites as an affiliate manager. Review sites typically display a product or service description and then rank them amongst competitors with a detailed description of the company selling these items.

Some sites concentrate on just one niche and others review every product and service imaginable.

As long as the review site is ethical and cares about the quality of information they produce, I love them. Not only do they deliver top-notch customers that tend to stick around, but also the managers of high performing review sites have proven to be readily available to communicate with me on a regular basis.

Working with Review Sites Can Improve Your Sales
When you have a fresh company profile and review, website visitors are getting an accurate picture of your products and services. This will not only lead to better conversion rates, but may also increase sales if your reviewer gives you a higher ranking as a result of your latest update.

Since these sites have many products and brand pages to maintain, their hands can be quite full. You can help them keep their site fresh and relevant by being a proactive resource for the brand you manage.

Keep these affiliates in the loop about any upgrades, new services or improvements. Stay connected through newsletters featuring the latest details, as well as one-on-one communications.

Be available to answer any questions, take calls, schedule live demos or send samples.

Inform reviewers of the latest updates or changes. Offer them a sample, demo or an extended free trial so they can see for themselves.
Automate updates by asking if you can subscribe them to your company newsletters.
Offer suggestions on product testing methods, such as using third party tools rather than using another competitor as a baseline. This is especially important for software.

Although you want to be represented properly and fairly, in the end it is their site and not yours. The last thing you want to do is annoy affiliates.

Stay in touch, but don’t be a stalker. Be helpful, yet respectful. Don’t bribe them and encourage adherence to the FTC endorsement guidelines. Then be sure to genuinely thank affiliates for delivering sales and working as hard as they do.

Bonnie Rogers is an online marketing professional with 9 years’ experience.

Download the entire FeedFront issue 17 here – http://issuu.com/affiliatesummit/docs/feedfront-17

FeedFront issue 17 articles can be found here as well: http://feedfront.com/archives/article00date/2012/2

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