Four Affiliate Marketing Strategies for Podcasting – By Dave Jackson

by Colleen on February 9, 2012

One of the ways you can earn money with a podcast is through affiliate marketing. However, you obviously can’t state an affiliate link in your podcast. They are long, ugly, and impossible to remember.

The other problem is while some people listen to podcasts on a computer at home or work, many listeners consume podcasts in the car, on a treadmill, or walking the dog. Generally speaking, they are miles away from a mouse and keyboard.

To solve this problem I have a few suggestions:

First, if you know affiliate links will be the primary source for your podcast monetization, never give out a website URL – even those that are not affiliate links. The phrase could be as simple as “We’ve got links to these in our show notes at yourwebsite.com.”

By being consistent, this becomes the standard practice for the podcast. Your audience doesn’t expect to hear URLs because it’s not something you do.

If you want your audience to visit your website, you need to give them a reason. Get something visual going. If you talk about a piece of software, tell the audience, “If you want to see this in action, I’ve got a video demonstrating it on my website.”

While you don’t want an audio podcast to be filled with visual references, if you’ve enticed people about the product they may want to see what it looks like.

Second, I realize that some feel the need to give out website addresses. In this case you can use an affiliate cloaking tool such as the Pretty Link plugin for WordPress. Now when you talk about a product you can say something like, “For more information on this product, go to yourwebsite.com/productname.

I do a version of this with a weight loss podcast I produce. When I talk about a product, I tell my listeners to go to mywebsite.com/product. This URL is easy to remember and promotes my brand.

Third, you can also make easy to remember links for each episode. If you talk about tools in episode 72, you can set up a redirect to yourwebsite.com/72 to direct people to that episode. You need to remember that your content won’t always be on the front page as people may consume this content years from now. While it may be easy to find today, it may not be so easy to find six months from now.

Fourth, never forget the list. Some people still prefer to be notified about new podcast episodes via email. With this in mind, many email providers have features that turn your RSS feed into an email message.

When you create a blog post, it is transformed into an email message. This is an easy way to get your affiliate link right in front of the target audience.

Dave Jackson runs the School of Podcasting and is the author of “More Podcast Money”.

Download the entire FeedFront issue 17 here – http://issuu.com/affiliatesummit/docs/feedfront-17

FeedFront issue 17 articles can be found here as well: http://feedfront.com/archives/article00date/2012/2

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