Surviving a Google Update – By Bryan Shearer

by Colleen on October 20, 2011

Sound the sirens and take cover. Warn the children. Go get milk and bread from the grocery store. It is coming!

No, I am not talking about the end of the world. Well, the way some people act about it and how it relates to their business, it could feel like that. But no, I am talking about a Google update.

Yes, the dreaded Google update that everyone seems to fear. Well, almost everyone.

Honestly, I never have feared a single update from Google and I have never seen any type of large change to any of the sites that I run. If anything, my rankings usually get better. But how do I do it on a consistent basis?

Follow these simple guidelines to never have to worry about an update again, as you will have a strong site that is built the right way.

Build for the Long Term
I can’t stress this enough. When you start a new site, be proud of the site. I have a few sites that I’m still running since I started five years ago. I am proud of these sites and the content that I have built on these sites. Build your site so that in five years, you can be profitable and survive anything.

Add Real Content
Make your content beneficial and not a carbon copy of a million other sites out there. Offer new insights on an old topic or offer some new types of thinking. Don’t be afraid to share your thoughts, even if they are a bit out of the box. You will gain respect and authority quickly in your niche, which in turn will get you solid links in return.

Get Solid Links
I know it is tempting to do, but don’t start using automated spam services to build links fast. Yes, it can help to boost you up in the rankings quickly, but you won’t be able to stay on top, and you will likely have to start all over with a new domain and possibly new content. Build links the right way, with social bookmarking, guest blogging and link exchanges with relevant blogs in your industry.

Don’t Fall for the Hype

This just doesn’t apply to building sites for SEO (search engine optimization). This is for everything that you do online. Stop going after the next big thing and stick to your niche and what you are good at. Become a top authority in a few niches and expand from there. It is better to be the king over a few small areas then to be just another cookie cutter site in a big pond.

These are just four simple ways to help keep you on track. Just keep doing what you are doing online and stick to it. Don’t go for the glitter and flash of the next big thing. Stick to what you know and make your money that way. It will be easier, much more fun and a lot more profitable in the long run.

Bryan Shearer blogs all about his online and offline affiliate marketing strategies at

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