Developing Successful Relationships in Affiliate Marketing – By Antonio Vitale

by Colleen on September 26, 2011

Relationships are something we encounter every day in both our personal and business lives. When creating personal relationships, generally a person will surround themselves with people they have things in common with.

The same principle applies in business relationships. Once you have met someone who may be a potential business partner, always start the process with finding out your similarities. Afterwards, you can then move forward and start building a stronger relationship.

As soon as you have developed a basic business relationship, you are now ready to further build on that base. Find out about their family, what kinds of hobbies they have, or what they like to do on the weekends. By learning these types of details, you can build camaraderie by asking about their kids or talking about the soccer game from last weekend.

Remember, it’s the little things that can set you apart from your competitors.

After these steps have been completed, you should then determine how both parties will benefit from the relationship. One thing some people tend to forget about is that a long-lasting business relationship is about working together and helping each other. While you may sometimes feel like you are helping them more than they are helping you, be patient, the favor will return itself.

With today’s technology, it’s so easy to send an email when you need to communicate with someone, but email removes the ability to read expressions or show passion for what you are talking about. Make every point of contact that you have with your business contacts as personal and real as possible.

Once they know you are someone who they can trust, and who is willing to communicate details to them, you will become their go-to person for questions about how to build their businesses. In turn, this will build your business.

Also remember, even though this relationship might not be the best fit, by building the relationship on trust and credibility, it may open another door for you that could change your business forever.

While building relationships is important, there will occasionally be a time where you will need to end one. As your business grows, the relationships based on trust are the ones that will make you successful, while the untrustworthy ones may end up hurting you more than helping you. It may make more business sense in the long run to avoid those that prove untrustworthy.

If you remember and use all these helpful hints, you will be able to build a strong foundation for your business.

Having peace of mind that you’re working with someone who is on the same team as you is priceless. It is worth way more than chasing that extra nickel with someone you don’t have strong relationship with.

In the end, you will find it more rewarding to conduct business with and attain success with someone who has been there for you through the thick and thin.

Antonio Vitale is an Affiliate Manager with, a division of Media Breakaway, LLC

Download the entire FeedFront issue 15 here –

FeedFront issue 15 articles can be found here as well:

Leave a Comment