Rise of Affiliate Marketing in India – By Ricky Ahuja

by Colleen on May 16, 2011

India is quickly becoming a rising star in the world of affiliate marketing. Due to the high human capital and the low cost of labor, working with Indian teams to develop and implement affiliate marketing solutions is a cost-effective practice for global businesses.

When looking for new opportunities to increase revenue and grow a business, affiliate marketing in India can be a reliable investment for companies all over the world.

Indian digital work teams have come a long way over the past decade. As internet commerce booms and replaces traditional offline forms of marketing, companies are constantly on the lookout for a cheap, reliable way to get their products into the hands of consumers. Affiliate marketing in India allows companies to create marketing programs for their products at rates lower than anywhere else in the world.

Contrary to the fears of some, Indian marketers are proficient in English, tech-savvy and often come from other job markets that require a wealth of intelligence and skill in their prospective studies and fields.

As a result, there are Indian affiliate networks launching seemingly every other week. Many of these networks are able to create systemized, performance-driven marketing campaigns for companies who are looking for a long-term and cost-effective affiliate marketing solution for their businesses and products.

A majority of these networks often have the same level of experience creating websites, ad creatives, writing copy and assisting with PPC and SEO as their American counterparts. Additionally, many of these networks utilize the well known American tracking platforms, making them an attractive and efficient alternative.

Some of the more promising ones and their top campaigns:

• Shoogloo Network (British Airways, Jet Airways, Yatra)

• vCommission (Maakan.com, Snap Deal)

• DGM India (Naukri.com, MakeMyTrip, Met Life)

• and an up-and-comer, Canada-based Ad Indian.

Of course, like any other business decision, there are some fundamental questions to ask yourself, such as…

• How do you know which ones to trust?

• Which ones are legit?

• Will they comply with the laws that govern your product/campaign? The answer is rather simple: DO YOUR DUE DILIGENCE.

• How long have they been around?

• What brands are they marketing?

• Are they VC funded or being run out of a boiler room in a remote village (do they have boiler rooms in India…hmm?) with little supportive infrastructure?

The legit Indian affiliate networks are highly trained, have experience with affiliate marketing, very fluent in the technology piece and are able to assist clients in all parts of the world.

Through email, AIM and Skype, Indian affiliate marketing teams are able to work across continents with clients to provide streamlined affiliate marketing plans, cost-effective service, and a “potentially” flawless marketing campaign.

Affiliate marketing in India is on the rise. With customizable solutions that can benefit individual affiliate publishers and companies alike, turning to India for cost-effective technological solutions makes perfect sense for anyone interested in affiliate marketing.

Ricky Ahuja is the CEO of Affiliate Venture Group specializing in outsourced program management, PPC and SEM.

Download the entire FeedFront issue 14 here – http://www.scribd.com/doc/52425616/FeedFront-Magazine-Issue-14

FeedFront issue 14 articles can be found here as well: http://feedfront.com/archives/article00date/2011/04

{ 4 comments… read them below or add one }

Mayank May 17, 2011 at 10:41 am

Nice and motivating.

How about career growth if you are working at publisher End and interacting with merchants. Also, how about working with Commission Junction, Linkshare, Google Affiliate Network. Does all these add value in Profile of an Affiliate marketing person.!

Effie May 21, 2011 at 12:29 pm

India has long positioned herself as a leader in the field of technology, and with a vast reserve of trained personnel and lower operational costs, is an attractive addition to the field of Affiliate Marketing.

Samrath Gupta February 1, 2012 at 3:22 am

India is definitely rising Rapidly and In upcoming time India will have LOTS OF Aff Marketers 🙂

Kapil Pal January 29, 2015 at 2:51 am

Hi Colleen/Ricky,
Thanks for sharing this, I am truly agree for “Rise of Affiliate Marketing in India” this is because I am also in the same profession and very glad to know that people in India are also very keen about affiliate marketing!
Thanks again for sharing this. 🙂

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