The Benefits of In-Person Meetings – By Nick Throlson

by Colleen on April 27, 2011

Everyone talks about networking, but not everybody knows how to do it successfully. The key is to create and build lasting, professional relationships, and the only way to accomplish that is by meeting people in person.

At Affiliate Summit West 2011, I learned that some of the benefits of this conference are meeting industry experts, making new contacts and solidifying existing relationships. You just can’t be afraid to ask questions and talk to strangers.

While emails, phone calls and online chats are acceptable ways of maintaining contact once a relationship has been established, there is no substitute for meeting face to face for an initial contact. It provides two people with the opportunity to shake hands, smile and get to know each other on a professional level. By taking the time to meet in person, both people have the chance to discover exactly how they can work together to their mutual benefit.

Meeting in person also facilitates clear communication. There’s less of a chance of being misunderstood and it encourages the exchange of ideas in a freer environment. People can gauge the tone and inflection of what’s being said.

Likewise, body language plays a large part in how people communicate and being face to face allows for the most effective exchange of information. It helps others make a connection between a face and a name.

At Affiliate Summits, it may not always be possible to have extended face time with a guest speaker, but if an opportunity arises to speak with one of the many professionals in attendance, take it. Don’t be afraid to ask questions, request clarification on a point they made, seek examples or ask advice.

The experts at Affiliate Summits are there to help. Take advantage of their expertise, knowledge and experience. If time allows, focus on building a rapport that can be expanded upon later.

Industry professionals often see advantages and opportunities for a business, marketing plan or product that the business owner or affiliate marketer does not. The experts at a conference can provide a fresh, new perspective. They’ve developed dozens of their own contacts that they may be willing to share that can prove helpful.

Networking is much more than exchanging business cards. True networking requires people to get out of the office, mingle with experts, and take any opportunity to meet with them face to face. No one is ever so knowledgeable that they can’t learn valuable lessons from others. The only way to truly learn, network and form valuable alliances is by speaking with others in person. It’s a business investment that will pay dividends in the future.

Nick Throlson is an entrepreneur, website designer, blogger and Internet marketing expert.

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{ 4 comments… read them below or add one }

Jonathan Patrick April 27, 2011 at 11:16 am


Love this article.

I have been saying for some time now that people need to get out from behind their computers and get back to real networking.

I believe this so strongly that I created a site to connect business professionals that have never met. I’d love your input.

The site is

Frank Podlaha April 27, 2011 at 1:16 pm

Colleen, I couldn’t agree more. Face to Face meetings has made a significant difference in networking for me.

BeltwayBoy April 27, 2011 at 8:58 pm

This is something that I’m learning as I try to get myself going in the affiliate marketing world.

Nick Throlson April 28, 2011 at 12:59 am

Jonathan, thanks for your kind words I couldn’t agree with you more. Your site is interesting & makes sense. I don’t know how many will actually use it but its a start!

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