Pay-Per-Call – Get Off the Sidelines – By Rob Duva

by Colleen on January 17, 2011

We’re all motivated differently, but let’s assume for a moment that we’re all in business to make money.

Are you familiar with the famous Gordon Gekko “greed is good” speech in the original Wall Street? Well, that’s why you should get off the sidelines and start running pay-per-call campaigns.

(You might need to stand up and do your best slicked-back Michael Douglas when reading the next part.)

The point is, ladies and gentlemen, that Call Performance Marketing is good. Call Performance Marketing is right. Call Performance Marketing works. Call Performance Marketing clarifies, cuts through and captures the essence of performance marketing. Call Performance Marketing in all its forms. Call Performance Marketing for online. Call Performance Marketing for offline. Call Performance Marketing for mobile. Call Performance Marketing has marked the upward surge of performance marketing. And Call Performance Marketing – you mark my words – will not only save your business but the entire industry of performance marketing.

Okay, joking aside, Call Performance Marketing is working for advertisers and publishers, and it’s easy to get started. Pay-Per-Call campaigns are generating millions for advertisers and paying out millions in commissions to publishers.

Nearly all of the leading affiliate networks now offer pay-per-call, including CJ, LinkShare, ShareASale, and the Google Affiliate Network. Over 25,000 publishers have signed up for pay-per-call so far this year.

Top publishers are earning over $75K/month promoting pay-per-call campaigns. Calls are converting 10x better than clicks. Click-through rates improve 5-30% when phone numbers are included in the ads. Advertisers are earning 1.5 to 2x as much for converting calls as they do for online transactions.

When it comes to most things, I wouldn’t describe myself as an early adopter. So, I get it. Call Performance Marketing is new. You’re not yet sure how it will work for you, how to get started or how to prioritize it against the other things you are working on. Maybe validation from the people you trust – some of the leaders in performance marketing – will help move you along:

“Not all sales convert online. That’s why we prefer using a solution where we can track calls and clicks for our advertisers.”
Don Batsford, Jr., Partner with 31 Media

“After weeks of precise monitoring, I must admit that I’ve been convinced: there is a very bright future for pay-per-call affiliate programs. If you aren’t using PPCall yet, I certainly recommend giving it a shot”
Geno Prussakov, AM Navigator

“Call Performance Marketing has been such a huge success. After adding pay-per-call to our affiliate program, I can’t imagine going back to a world where all we measured was clicks and online performance.”
Travis Hopkins, Progrexion Marketing

“Pay-per-call is poised to be the next big thing. Lots of opportunities for affiliates – get off the sidelines already”
Shawn Collins, Affiliate Summit

Well, ladies and gentlemen, we’re not here to indulge in fantasy but in a performance marketing and economic reality. Opportunity is calling. Get off the sidelines already! Just ask your network partners how to get started. It’s easy.

Robert Duva is the co-founder and CMO of RingRevenue –

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