Comments on: The Rebranding of Affiliate Marketing – By Scott Medlock

By: Glenn Wilk

Glenn Wilk — Fri, 06 Aug 2010 02:26:51 +0000

Scott,
I like your premise, especially if it helps bring clarity to the “outside world” and rightly brings more benefit to many small businesses. Among e-commerce and marketing professionals, I think they can better relate to anything that features the word “performance” if it connotes cost effectiveness in acquiring new customers.

By: Durk Price

Durk Price — Thu, 05 Aug 2010 20:56:01 +0000

Scott, We have definitely changed our approach from being only an affiliate marketer to a performance marketer. We offer more than just affiliate network management but also retargeting, pay-per-call through Ring Revenue, refer-a-friend technology and other opportunities that aren’t in any way tied to an affiliate network or publishing event. I don’t know if this will change the industries ability to dodge state legislators looking for incremental tax revenue, but I believe it more closely defines what we now do.

God post!

By: Chuck Hamrick

Chuck Hamrick — Sat, 31 Jul 2010 21:52:26 +0000

Call it what you like but I am affiliate marketer and am not having trouble winning clients. Actually you are doing the rest of us a favor since it makes less competition for “affiliate program management”, “launching an affiliate program” and “outsourced program management”.

I think it was Seth Godin who said (or repeated) that its better to be #1 for a term than #2 for someone else’s.

By: Evan

Evan — Fri, 30 Jul 2010 15:22:55 +0000

Well said, but the term affiliate is still widely used so I don’t see it going anywhere…