Web video has barged right through the front doors of online advertising and marketing. With the rise in new, web-based technology, coupled with high speed internet connections, video on the web has become a crucial tool, moving viewers from basic interest and inspiring them to take action.
Web video has grown to new heights with social media websites such as Facebook and MySpace allowing for users to place videos on their pages.
One of the most important things you want to remember when creating a web video is your target audience. Unfortunately, most people seem to forget this one important thing. Remember to create footage for the viewer’s eyes only, not yours! This is the key to creating effective video for the web. The target audience will determine how you want to present your topic as well as the tone of the video.
Once you know your target audience, the next step will be to determine the objective of your video. What is your video intended to do? Is it intended to sell, market, or promote a product or simply to entertain your viewers?
Next, decide how you want to present the topic to your audience. Will you present it in the form of a comedy, drama, lively, factual, or a documentary? Select the one that would be best to get your message across.
Video quality also plays an important role in drawing in viewers. The quality of the video can either establish great creditability and professionalism or show that you’re not serious about the message you’re trying to get across. Exceptional quality shows that you really care about what it is you’re presenting and that you took the time and effort to make the best possible video for the viewer. Low quality video screams rushed, sloppy work and that you could care less about the interests of the viewer.
Want maximum exposure on the Internet? It’s only a few clicks away with the numerous websites that allow you to upload your video once it’s completed. A few of the bigger websites are YouTube, Vimeo, and iTunes. The more websites your video is posted on, the more viewers your video will get. Launch a stunning multimedia campaign and watch your conversion rates skyrocket.
The last, and perhaps the most important tip, for creating effective web video would be to always keep your audience engaged. By doing so, this will allow you to keep the length of the video, without it being a problem. When the video first begins, engage your viewers with an attention-grabbing opening that will hook them. Once you have your viewer’s full attention, introduce what it is that you want to accomplish in the video.
Be very careful not to over-do the opening of a video by being too silly or being too serious. These simple suggestions will help you become more aware of what exactly you must do to create a highly effective web video.
Kevin’s extensive experience includes working on numerous acclaimed national television shows and commercials.
Download the entire FeedFront issue 11 here – http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-11
FeedFront issue 11 articles can be found here as well: http://feedfront.com/archives/article00date/2010/07
