Why Was My Affiliate Application Declined? – By Trisha Lyn Fawver

by Colleen on September 6, 2010

I hear a lot of affiliates ask this question, wondering why their applications get declined by various merchants or advertisers. As a former affiliate manager, there are a lot of reasons why I might reject an application.

There are many managers out there that are, shall we say, less than stellar in the communications department. Therefore, in an effort to bridge this gap, here are some things affiliates should consider when their applications are declined.

Are my website URLs correct?
I’ve seen instances where affiliates have misspelled their domain names accidentally, added an extra http://, left off the extension (.com? .net?). Many affiliate managers are savvy enough to omit the extra http:// or try adding the .com to see if a website loads, but I know some are not so diligent, so it’s best that you make checking your websites as easy as possible for the affiliate manager.

Have I been declined a lot?
There may be a bigger issue at hand, like problems with your hosting company. If you’re experiencing a lot of declined applications, you should check to ensure that all your sites are up and running properly. Try viewing your website in different browsers (Firefox, IE, Chrome, etc.) to see if something isn’t loading correctly. Some merchants are very sensitive to the content and layout of a site where their advertisements will potentially be seen.

Do I have any unprofessional or questionable content on my website?
Some brands are more sensitive when it comes to the content on a website where their ad will appear. For example, the Apple Store has very strict guidelines relating to website content and where you’re allowed to place banner advertisements. Larger brands tend to have stricter guidelines, and may choose to decline you if your websites do not convey a similar professional image that is on par with the brand. You can consider changing your website to meet their standards or finding another merchant with more lenient standards to promote.

Are all my websites listed in my profile?
Some networks require you to apply to programs for each of your websites, but most simply ask that you to list all of your affiliate sites. It is an affiliate manager’s job to check out the affiliate’s websites to find that good, niche fit. If you’re applying for a software affiliate program and only have your knitting website listed, the affiliate manager may not see a good fit and choose to decline you. Having all your websites listed shows the affiliate manager that you work in different verticals and they can see more potential for appropriate promotions.

There are hundreds of other reasons why you might be declined. It ultimately depends on the merchant and what kinds of affiliates they want to work with.

Always attempt to reach out to the affiliate manager if you’ve been declined for a program you really want to promote. It never hurts to ask for an explanation or a second chance.

Trisha Lyn Fawver is a client support specialist at ForMeToCoupon.com and blogs at TrishaLyn.com.

Download the entire FeedFront issue 11 here – http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-11
FeedFront issue 11 articles can be found here as well: http://feedfront.com/archives/article00date/2010/07

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