Comments on: Should You Listen To Your Affiliate Manager? – By Bryn Youngblut

By: Bhuvan

Bhuvan — Thu, 08 Jul 2010 10:46:17 +0000

Definitely, I agree with post. Affiliate manager is the responsible person for the entire channel of affiliate marketing. He should not only be aware about the industry and the basic affiliate marketing terms but should also be aware about various internet marketing techniques so that he/she can correctly guide affiliates. Just providing them with latest offers and various best selling products is not the only job of affiliate manager and to add to that pushing products to affiliates is certainly not a job of affiliate manager. He should be ready to hear from affiliates, understand their issues/problems, technical or commercial, and try to resolve it, either at first support or by taking a help from the entire team.

I try to be online on almost every live chat ids so that our affiliates can talk to us in order to resolve their problems on immediate basis. Not only that, we continously observe affiliates sites and predict the need before even affiliate can ask for it. This will help to improve the relationship with affiliates.

Networks should ideally focus on affiliate managers who have worked either as affiliate or affiliate executive or manager particularly with some in house affiliate program with huge affiliates subscribed to it.

By: Ryan D

Ryan D — Fri, 18 Jun 2010 18:22:18 +0000

Well said, I hear ya man. I’m in contact with affiliate managers on a daily basis and the knowledgeable ones really help in making the partnership more successful. Not only knowledgeable about the industry, but the affiliates that they’re working with as well. Some affiliate managers just don’t seem to exist all together.

By: Mike Carney

Mike Carney — Wed, 19 May 2010 17:06:56 +0000

Great article Bryn. I’ve learned the most from listening to Sr. Affiliate Managers and Super Affiliates and watching how the internal numbers testify their knowledge. Unfortunately today too many people are pushing offers when it’s partnerships that are needed. These partnerships involved the co-creation of “offers” that create a win-win for all parties involved.

By: Chuck Hamrick

Chuck Hamrick — Tue, 18 May 2010 20:07:12 +0000

Bryn, cross over to the other side of the tracks and work with us AM/OPM’s who market the entire e-commerce sites. We are ready and waiting to give you information on the best products and banner/links that are working.

By: peter bordes

peter bordes — Tue, 18 May 2010 14:07:06 +0000

Bryn.. very nice article. simple and to the point. you are correct. networks need to be better partners and not drug dealers of campaigns. i have heard stories that make me feel like pubs are called by bucket shop stock brokers pushing the transaction of the day VS. helping pubs grow their business and getting better long term performance.

there are many correlations between our industry and the financial industry. pub managers should act more as a trusted financial adviser. not a stock broker.it should be a collaborative and proactive partnership both ways…

thank you for your support of MediaTrust. Geoff is a rare and outstanding person who cares and as the highest level of ethics and integrity… lets start a cloning program!

By: Nathan Harrington

Nathan Harrington — Mon, 17 May 2010 22:05:45 +0000

Couldn’t agree more. Essential to a strong robust affiliate programme is dedicated and knowledgeable resource managing it, turning traffic into revenue. Without this your programme will only achieve so much.

By: Evan

Evan — Mon, 17 May 2010 21:01:59 +0000

Bryn, nice article. Affiliate should definitely know the business inside and out!