Should You Listen To Your Affiliate Manager? – By Bryn Youngblut

by FeedFront Staff on May 17, 2010

I remember when I first started doing affiliate marketing; I thought most of my affiliate managers were just pushing offers on me because they needed volume on them, regardless of how well the offer performed. When affiliate managers operate with this mindset it can become a real problem.

While part of the job of affiliate managers is to assist us with mundane tasks, such as placing pixels and letting us know the latest “hot offers”, I’m finding that many networks are hiring people that can only perform these basic tasks.

I believe networks that don’t care enough to hire knowledgeable affiliate managers are only hurting themselves. For example, when I ask my manager simple affiliate marketing questions related to the offers and they can’t even understand basic industry terms, like CPV (cost per view), PPC (pay per click) etc., that’s a big problem.

Networks should require a certain level of experience from their affiliate managers. After all, they are managing people. If the manager has never promoted an affiliate offer before, how are they qualified to manage others, let alone be able to give advice on how to make certain campaigns succeed?

I’ve had experiences with the worst and perhaps some of the best managers. It doesn’t take long before you realize just who you’re dealing with.

A positive example I have is my great relationship with the network Mediatrust and my manager Geofferson. Not only does he go out of his way to let me know about the high-performing offers, he operates in a similar mindset as me. Geofferson wants to see me succeed and will do whatever it takes for that to happen – whether it be getting custom creatives and landing pages done for me or working to get me approved to try new marketing methods that the company did not previously allow. This gives me a huge advantage.

This article is not meant to be disrespectful to anyone in the industry, but in my opinion if I was a manager at some company and my job was to assist people with running campaigns that not only earn the affiliates commission, but likely earned a commission or bonus for me as well, it would only be right that I knew the business inside and out.

Bryn Youngblut is a full-time entrepreneur and affiliate marketer. He blogs at www.bryn.me

Download the entire FeedFront issue 10 here – http://www.scribd.com/doc/29057000/FeedFront-Magazine-Issue-10
FeedFront issue 10 articles can be found here as well: http://feedfront.com/archives/article00date/2010/04

{ 7 comments… read them below or add one }

Evan May 17, 2010 at 4:01 pm

Bryn, nice article. Affiliate should definitely know the business inside and out!

Nathan Harrington May 17, 2010 at 5:05 pm

Couldn’t agree more. Essential to a strong robust affiliate programme is dedicated and knowledgeable resource managing it, turning traffic into revenue. Without this your programme will only achieve so much.

peter bordes May 18, 2010 at 9:07 am

Bryn.. very nice article. simple and to the point. you are correct. networks need to be better partners and not drug dealers of campaigns. i have heard stories that make me feel like pubs are called by bucket shop stock brokers pushing the transaction of the day VS. helping pubs grow their business and getting better long term performance.

there are many correlations between our industry and the financial industry. pub managers should act more as a trusted financial adviser. not a stock broker.it should be a collaborative and proactive partnership both ways…

thank you for your support of MediaTrust. Geoff is a rare and outstanding person who cares and as the highest level of ethics and integrity… lets start a cloning program!

Chuck Hamrick May 18, 2010 at 3:07 pm

Bryn, cross over to the other side of the tracks and work with us AM/OPM’s who market the entire e-commerce sites. We are ready and waiting to give you information on the best products and banner/links that are working.

Mike Carney May 19, 2010 at 12:06 pm

Great article Bryn. I’ve learned the most from listening to Sr. Affiliate Managers and Super Affiliates and watching how the internal numbers testify their knowledge. Unfortunately today too many people are pushing offers when it’s partnerships that are needed. These partnerships involved the co-creation of “offers” that create a win-win for all parties involved.

Ryan D June 18, 2010 at 1:22 pm

Well said, I hear ya man. I’m in contact with affiliate managers on a daily basis and the knowledgeable ones really help in making the partnership more successful. Not only knowledgeable about the industry, but the affiliates that they’re working with as well. Some affiliate managers just don’t seem to exist all together.

Bhuvan July 8, 2010 at 5:46 am

Definitely, I agree with post. Affiliate manager is the responsible person for the entire channel of affiliate marketing. He should not only be aware about the industry and the basic affiliate marketing terms but should also be aware about various internet marketing techniques so that he/she can correctly guide affiliates. Just providing them with latest offers and various best selling products is not the only job of affiliate manager and to add to that pushing products to affiliates is certainly not a job of affiliate manager. He should be ready to hear from affiliates, understand their issues/problems, technical or commercial, and try to resolve it, either at first support or by taking a help from the entire team.

I try to be online on almost every live chat ids so that our affiliates can talk to us in order to resolve their problems on immediate basis. Not only that, we continously observe affiliates sites and predict the need before even affiliate can ask for it. This will help to improve the relationship with affiliates.

Networks should ideally focus on affiliate managers who have worked either as affiliate or affiliate executive or manager particularly with some in house affiliate program with huge affiliates subscribed to it.

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