Lateral Thinking in Vertical Markets – By CPA

by FeedFront Staff on March 23, 2010

If you’re an affiliate marketer, you know how hard it’s becoming to find a niche market where you can promote affiliate offers without a lot of competition. With more and more people trying affiliate marketing each day, markets are becoming ruthless and saturated where it has become almost impossible to compete.

In order to survive in today’s aggressive markets, you need to find a unique approach to marketing to move yourself ahead of your competition.

Thinking and researching laterally can give your business the leverage it needs to stay ahead of your competitors. The first step in lateral thinking is figuring out who your target audience really is. Who are your customers? What will your customers be searching for in order to find your offer? What is their personal situation? Are they wealthy or poor? What are your customers probably doing right at this very moment?

These are some of the questions I ask myself when I’m trying to learn about my target customer.

A well respected affiliate marketer, Amish Shah, originally introduced this concept of thinking to me. He told me he was marketing a dating offer and noticed the most common search terms like “dating” or “personals” were over-saturated, so he started targeting words like “php error” and “computer repair”.

He figured out he was marketing to mostly guys who couldn’t find a girlfriend either because they were sitting in front of their TVs or computers most of the day. By thinking “outside-the-box”, Amish was able to create a highly-targeted campaign that proved to be very lucrative and made him a lot of money.

I have done the same thing in my business to take otherwise dead campaigns and give them new life by marketing laterally.

If you shift your focus on market research and keyword strategy, and start thinking about who your everyday customer really is, you’ll find many different markets you can target with little or no competition that will produce exceptional results.

By expanding your level of thinking, you can reach whole new markets of targeted customers ready to complete the offer you are presenting them.

What will be your end result? You will find new markets with new traffic that will result in campaigns creating profits for both you and your advertisers.

CPA is a successful underground affiliate marketer, copywriter, and PPC expert, and you can contact him by going to

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