How To Recycle Your Affiliate Blog Content – By Justin Premick

by FeedFront Staff on March 4, 2010

If you’re one of the many smart affiliate marketers who blog regularly, I bet you put a lot of effort into creating high-quality content.

 Often, that valuable content is timeless, but only appears on the most-viewed part of your blog – the homepage – for a short time. Other posts push it off your homepage and into oblivion.

This is frustrating, after all, new visitors could benefit from this content, right? Even if they sign up days, weeks, months or years after you publish it.

 Fortunately, with a simple email marketing tactic, you can resurrect your content from the depths of your blog and keep it in front of your ever-growing, ever-changing audience.

 Turn Your Blog’s Best Content Into an Automated Email Newsletter

 There’s no reason to put all that hard work into creating great content, then get just one round of visits, comments and sales from it. Why be satisfied with that?

 Much of your blog’s content isn’t only relevant at one particular time. And to borrow from an old NBC slogan, if subscribers haven’t seen an old post, it’s new to them.

 Get that old content out to them and make it fresh again!

Create an Autoresponder Campaign For Your Blog in 3 Easy Steps

1. Identify Your Best Content

 Go through your old blog posts and decide which are the truly high-quality ones that new subscribers need to see.

2. Turn Each Post or Group of Posts into an Email

 A couple ways to go about this:
The fastest, simplest way is to just copy and paste your full post content into an email, style as you see fit, and save. No introduction, no conclusion, just the post as a standalone email. A little boring/dry but it can work.

Paste a compelling excerpt from your article, link to the full post, and add a brief introduction and conclusion to the email.

I like this method because it encourages click-throughs, but you may find that including the full post is better.

If you have two or more good posts on a topic, write an email that combines the ideas in those posts and links to them in context (you might be doing this with blog posts already). Or, just write a simple introduction and then provide a list of links to your posts on that topic.

3. Put Your Emails in an Autoresponder Series

 Once you have your emails together, plug them into your autoresponder.

 As you create each email, think about how much time you want to pass between those messages and schedule accordingly.

 Remember, new subscribers will also be getting your new posts (right?), so don’t space the emails too close together.

 As you create more quality posts, you can continue adding autoresponders or edit your existing ones to work those posts into the emails you’ve already created, and get even more clicks and traffic to your affiliate blog.

Justin Premick is the Director of Education Marketing for AWeber Communications, and you can follow him on Twitter @justinpremick.

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