Being Different Can Be Very Profitable – By Andrew Wee

by FeedFront Staff on March 3, 2010

In the online marketing world, it can be a struggle to get your voice heard, especially since many marketers will be adopting similar tactics when it comes to promoting products to their prospects.

The proliferation of competitive intelligence and spy tools means that a new affiliate can create a clone copy of another affiliates campaign, often within a few hours.

The net result? A potentially profitable campaign, although with an uncertain lifespan.

Instead, affiliates who are planning to be in the industry for the long haul can better channel their energy to create a sustainable presence on the Internet. The following factors can help you shape the direction of your business

Improve on How Everyone Else is Running Their Business

Think of companies like Apple, FedEx and Twitter and see how they positioned themselves above the competition. Although personal computers, overnight delivery and social networks had been around before these companies were established, these new entrants looked at where the bar was set in their industry and moved it up a couple of notches.

Within the affiliate marketing context, most affiliates are promoting their campaigns primarily through text and graphics, thin affiliate sites, which may not provide much value beyond specifications lifted from the merchant’s site and product pricing.

Going the extra mile to create additional content, especially catering to buyers earlier in the sales cycle, can help boost your conversions.

Although there have been numerous presentations at trade events and seminars about the power of video in branding yourself and getting more sales conversions, there are just a handful of affiliates who use these services, and more importantly, use them well.

Always Be Testing

Department store pioneer John Wanamaker has been quoted as saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Although Wanamaker, considered the father of advertising, came up with the words in 19th century, the saying still hold true when it comes to online marketing today.

You won’t know what will or will not work when it comes to a traffic or conversion tactic in a campaign. I’ve heard more than my fair share of stories about marketers trying something wild and unexpected on a whim as they’re setting up a campaign, only to have it go gangbusters on them.

Unfortunately, you won’t often read blog posts or forum postings about these techniques because they’re some of the key tools of the trade. If you do hear about them, it’s usually after some time has passed and the affiliate has made a killing and moved on to something new.

The lesson here is to think about what you’re doing in your business and find ways to innovate. Creativity can pay off very handsomely in these circumstances.

Andrew Wee blogs about affiliate marketing at WhoIsAndrewWee.com and is co-founder of the InternetMarketingCookbook.com resource site.

Download the entire FeedFront issue 9 here – http://www.scribd.com/doc/24376105/FeedFront-Magazine-Issue-9
FeedFront issue 9 articles can be found here as well: http://feedfront.com/archives/article002334

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