Affiliate Marketers Give Back Takes on the Avon Walk for Breast Cancer – By Missy Ward

by FeedFront Staff on December 9, 2009

For the third year in a row, Team Affiliate Marketers Give Back took to the streets with their feet to do their part to fight breast cancer; this time during the 39 mile Avon Walk for Breast Cancer in Los Angeles.

This year’s team consisted of Brook Schaaf of Schaaf Consulting, Chris Pearson of DIYThemes, Melissa Salas of, Kevin Strawbridge of, Lynette LaPlante a 1-year survivor and Team Captain, Missy Ward of Affiliate Summit and Founder of

After months of fun and sometimes whacky fund raising activities, Team Affiliate Marketers Give Back blew past their goal and raised nearly $53,000, earning as them the #5 highest fundraising team spot overall.
Day 1 started at 5:30am for team as they geared up and headed on the bus for the Opening Ceremony. After some stretching and motivational words, we set forth on our 26.2 mile walk for the day which would take us through panoramic waterfronts, charming neighborhoods, Pacific Coast Highway and the tree-lined parks of Long Beach and Seal Beach.

We loaded up on healthy snacks and hydrated roughly every two miles at the welcoming rest stops. We were doing great until the blisters started setting in and spent lunch wrapping all injured toes with mole skin.
Miles 20-26 were the roughest. All of the hours of walking were finally taking their toll. But watching some of the women at the cheering stations that were currently undergoing treatment for breast cancer along with survivors encouraging us on gave us the motivation to keep on trucking.

The first day ended at Wellness Village, located in El Dorado Park, where many of the 1,800 walkers had dinner and snuggled up in their tents. Our team however, went directly out for a victory dinner at the Grill Restaurant in the Westin Hotel, sans showers. (That could have been the reason why they kept us away from the other diners.)

After sitting down for an hour or so for dinner, it was very difficult to get back up. We clearly provided entertainment value to the employees as they laughed at our stiff waddling leaving the restaurant.

All of us were out cold before 9pm as we knew that 13 more miles were ahead of us in the morning.

Day 2 started out rough for us. All of our muscles were hurting and blisters were oozing, but we knew that the day was only half as long as the Day 1 and we were determined to finish.

We blew past a number of rest-stops out of fear that if we sat for even just one minute, we’d never get going again. With the Queen Mary in sight, our finish line, we drummed up the final burst of energy to make it to the end. Amazingly, even with stopping for a relaxing lunch and a couple of pit-stops, we finished up today’s half-marathon in less than five hours.

We were all excited to learn that the walk that we participated in this weekend raised a total of 4.6 million dollars to support five areas of the breast cancer cause, including: awareness and education; screening and diagnosis, access to treatment; support services and scientific research.

I am proud of my team and I thank them so much for volunteering their time. I’m also very grateful to all of our sponsors and supporters who helped us reach our fundraising goal.

To view our exciting journey or find out more about participating in the 2010 walk, please visit

Missy Ward is the Co-Founder of Affiliate Summit, Co-Editor-in-Chief of FeedFront Magazine and Founder of

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{ 2 comments… read them below or add one }

Rick Sanchez January 2, 2010 at 11:45 pm

I am starting a non-profit to benefit walkers and put a spotlight on victims of breast cancer. I need shirts that people make up to wear in tribute to loved ones for the walk, and a short bio explaining the shirt. Lots of them have pictures, etc. Any chance you could be a resource to assist me in soliciting them?

Missy Ward January 3, 2010 at 8:57 am

Hey Rick,

The company that I used during this past walk was ClothingWarehouse. They are also the company that I use for our Affiliate Summit Staff shirts. Prior to this walk we’ve used Zazzle and CafePress. Hope that helps.

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