The Power of Guest Posting – By Eric Schechter

by FeedFront Staff on November 18, 2009

There are approximately 100 blogs related to affiliate marketing, according to the 2009 Affiliate Summit AffStat Report. With all of these blogs, it’s hard to stand out, hard to get noticed, and hard to achieve success.

So how can you continue to increase your traffic, attract advertisers, and create a loyal fan base while competing in such a heavily saturated market? One of the best ways to do that is by guest posting, which provides a number of benefits.


Credibility is huge in this industry. As I mentioned before, there are many blogs out there (according to TechCrunch, over 100 million), so in order for you to gain a loyal audience, you have to stand out and prove that you are an expert worth listening to. The more people start seeing your name and content on other credible industry blogs, the more you will be acknowledged as a leader and expert in the industry. This will help you attract advertisers to your blog, sell your own products/services, build a reputation for yourself in the industry and in turn, open doors to many other great opportunities.


Relationships are a key component to success in business. By guest posting, you are not only establishing a great relationship with that blogger/affiliate, you are also forming a connection that may lead to more connections and other valuable opportunities in the future. Furthermore, you will be engaging and creating relationships with a brand new audience, which is a great way to expand your network and build a loyal fan base.

Search Engine Optimization (SEO)

Another benefit to guest posting is that most bloggers will allow you to include a short bio with a link back to your site in the beginning of the post. This can be an excellent opportunity to increase your site’s rankings on Google for a specific search term, thus allowing you to capitalize on that traffic. Imagine how powerful it is to rank organically in the top 5 results for your key terms. So think about some terms you want your site to rank for and include them in your byline.

Free Advertising

There are tons of ways you can advertise your site, but the problem is, most of them cost money (some of them a lot of money). Guest posting is an effective way to advertise your blog/site for free to a very targeted audience, but can also be a lot more helpful in getting readers to click over to your site. Just make sure that you put your time in and write a powerful and informative article.

Now that you understand how beneficial guest posting can be, start writing some great articles and contact the top blogs in your niche. You may be surprised at how fast you start seeing results.

Eric Schechter is responsible for ClickBooth’s Social Media efforts and works hand in hand with industry bloggers and the company’s top publishers.

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{ 2 comments… read them below or add one }

Jill Armour November 19, 2009 at 7:01 pm

Was that a typo? Only 100 blogs on affiliate marketing?

Shawn Collins December 15, 2009 at 3:14 pm

No, there was about 100 affiliate marketing blogs listed in the last AffStat report.

You think there are that many more that cover the industry?

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