Five Minutes with Loren Feldman – By Missy Ward

by FeedFront Staff on October 8, 2009

Loren Feldman is the Founder and President of 1938 Media, which helps companies develop a sound internet strategy and communicate their messages through videos. His entertaining and sometimes biting videos razzing on the tech industry, (often featuring a puppet or two) have become cult favorites.

FeedFront’s Co-Editor-in-Chief, Missy Ward, recently talked with Loren about creating compelling videos, what prompted him to create puppet videos about the tech industry, and the “shock-jock” persona he portrays on the internet.

Missy: Tell us a little bit about what you were doing before you created 1938Media and how you landed into this crazy industry. What is the story of the 1938Media name and what is the goal of the company?

Loren: I was a struggling actor and comedian in Los Angeles. I came back to NY and started ’38. We originally built Web sites, but switched to video production about a year or so in. The name comes from when I started the company. I was 38 and my Creative Director was 19. The goal of the company is to help companies communicate their message via video and sound Web strategy.

Missy: A lot of people know you for your sometimes acerbic videos mocking the tech industry. Tell us how you came up with the idea to do these.

Loren: I come from a comic background so it just seemed natural to me. Plus let’s be honest, there is quite a bit to mock. The whole thing happened very organically.

Missy: How about the Audience Conference. Tell me a little more about why you are starting that conference series and what it’s all about.

Loren: It’s a mixture of my friends from various industries. Tech, bloggers, the arts, affiliate marketers. We all have something in common and that is to be able to reach and engage an audience. So, I figured lets all get together have some fun and see if we can learn what we all have in common and how we can take things from each discipline.

Missy: What has been the highlight and lowlight of your career thus far?

Loren: Highlights would include the friends I’ve made; lowlights would be people judging me based on a character I play in videos.

Missy: What are some of your personal goals?

Loren: I’d like to get off the Web one day, but I don’t see that happening soon. So, I guess I’ll just keep making the best videos I can to help clients or entertain viewers.

Missy: What do you believe is the largest hurdle that social media faces?

Loren: People truly being honest with each other. True transparency comes at a price that many don’t want to pay.

Missy: Any advice for people that want to get started using video in their marketing efforts?

Loren: Just try and be as natural as possible, and don’t underestimate sound. The most important thing is to just be yourself.

Missy: Complete this sentence: Social Media was _________ two years ago, but now it is all ________.

Loren: Social Media was innocent two years ago, but now it is all business.

Missy: What is your favorite Web site today and why?

Loren: I like techmeme.com. It’s quick, current, and gives me the info I need.

Missy: If your life can be summed up in a song, what would it be?

Loren: “Misguided Angel” by Cowboy Junkies. It’s about a nice guy who’s misunderstood. I can relate to that.

Missy Ward is the Co-Editor-In-Chief of FeedFront Magazine and Co-Founder of Affiliate Summit and GeekCast.fm. She also blogs on MissyWard.com.

Download the entire FeedFront issue 8 here – http://www.scribd.com/doc/20220412/FeedFront-Magazine-Issue-8
FeedFront issue 8 articles can be found here as well: http://feedfront.com/archives/article00date/2009/10

{ 1 comment… read it below or add one }

just wondering October 8, 2009 at 11:41 am

Mr. Feldman says just be yourself, yet he admittedly doesn’t heed his own wise guidance in his videos. This seems contradictory. I wonder if he could elaborate.

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