On the other hand, if you do not properly inform end-users of your intention to use their data for marketing purposes, any attempt to do so would almost certainly violate applicable law.
While properly collected end-user data may provide your business with a valuable revenue stream, collecting data also imposes a responsibility on your employees to safeguard such data. Various state and federal statutes require that you distribute to your employees a written manual on data security procedures, and that you notify end-users in case of any breach of security with respect to their data.
David O. Klein is a partner with the firm of Klein Zelman Rothermel LLP in New York, NY, where he practices Internet Marketing Law. He can be reached at (212) 935-6020 or via e-mail at firstname.lastname@example.org.
Download the entire FeedFront issue 7 here – http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7
FeedFront issue 7 articles can be found here as well: http://feedfront.com/archives/article00date/2009/08