Multicultural Affiliate Marketing – By Brian Hawkins

by FeedFront Staff on September 23, 2009

You’ve invested a lot of time and money testing PPC on dozens of offers. Once you believe you’ve found a profitable niche, its time to go global.

Attracting international traffic is relatively inexpensive because few merchants know how to best monetize it. Also, there are large, identifiable international markets to target online. Facebook alone has nearly 10 million Spanish-speaking users worldwide, a million of which are in the U.S.

Experience a New Culture

One of the most valuable assets for anyone marketing to an international audience is personal experience of the target customers’ culture. Fortunately, one of the best perks of affiliate marketing is that in most cases you can work from anywhere in the world.

Take super-affiliate Josh from ScrappyBusiness.com, for example. He was able to travel the globe after just three months as an affiliate marketer. Josh found rental apartments with Internet access on Craigslist, all the while immersing himself in the local cultures.

Build an Offshore Team

Smart affiliate marketers are building strategic offshore teams. Try freelance site Odesk.com or Craigslist to find staff that can help you translate and position your offers for specific cultures. You might be surprised how easy and cost-effective it can be to build a virtual off-shore team of highly motivated, college-educated staff.

“Translate” a New Affiliate Niche

Taking the simple step of translating your copy will dramatically set you apart from most competitors. Using translation software tools or WordPress plug-ins are quick, but they are far from foolproof. These programs have limits, and native translators will ensure you are connecting to your target market with the correct dialect.

Multicultural Inroads

Always keep in mind that many ethnic groups rely heavily on word of mouth to build trust when making purchasing decisions. With this in mind, try personally connecting through social media and by building landing pages that help convey this trust.

Also, consider sponsoring ethnic events, or taking advantage of the lower advertising rates that often exist at media outlets such as local radio stations. The point is to be creative and avoid some of the bigger ad channels that charge a premium for U.S. ethnic targeting.

Finally, know that you’re not going to get it 100% right on the first try. Keep enhancing your cultural knowledge, offers and vehicles to be on the path for international stardom.

Brian Hawkins has worked for two leading SEO agencies prior to his ethnic internet marketing focus as an Affiliate Marketing Manager for Pingo.com’s global telecom affiliate program, which pays up to a $35.00 CPA on Linkshare.

Download the entire FeedFront issue 7 here – http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7
FeedFront issue 7 articles can be found here as well: http://feedfront.com/archives/article00date/2009/08

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