As an affiliate marketer, you will always be learning something new, be it designing landing pages, finding new keywords, or finessing your copywriting skills. However, there is one thing that you will learn faster than anything else – your plate will always be full. But, have you considered the emotional pitfalls of your affiliate marketing PPC campaign? More importantly, have you learned how to control those emotions to maximize your profit?
The first emotion many of us experience is the euphoric high. It’s the excitement we feel when we get our first click, sale, or profitable day. Naturally it’s a feeling we want to maintain on a day-to-day basis. It’s a positive feeling, right?
But in affiliate marketing, it can lead to obsessive stats checking and rash judgments. Pat yourself on the back for having a profitable campaign but be sure to call upon your inner Spock before jumping the gun on decisions. You must also prepare yourself for the anxiety of spending money without seeing an immediate ROI. These are the days that we question our place in affiliate marketing altogether. We say to ourselves, “I’m just a noob!”, “I’m way over my head!”, or, “I’m just wasting my time and money!” Every affiliate marketer must accept that we’re simply playing a game of risk and chance.
How do we control our emotions to make sound business and life decisions?
You must remember that every affiliate marketer rides the same emotional roller coaster. Sometimes remembering that you’re not alone can be enough to help you focus. Every online marketer has gone through the anxiety of a negative ROI day and every affiliate must learn to adapt to those days. Take comfort in knowing that you aren’t alone.
Second, find a physical trigger to help snap your brain back to reality. For example, to stop myself from obsessively checking stats I use Google Lab’s “ Take a Break”, which when activated, logs you out of your Gmail account for a mandatory 15 minutes. While they haven’t yet made an application that logs me out of my PPC stats account for 15 minutes (I’m considering forwarding that idea to Google support), it’s still a nice idea to carry over. I then mentally assign that action to all applications on my desktop. This forces me to stand, walk away from my desk, take a breather, and center my emotions to help me take the next logical step in my marketing campaign.
Jami Gibbs (Twitter @JamiGibbs), a website publisher and budding affiliate marketer, is originally from Chicago and currently resides in Tel Aviv, Israel.
Download the entire FeedFront issue 7 here – http://www.scribd.com/doc/17376069/FeedFront-Magazine-Issue-7
FeedFront issue 7 articles can be found here as well: http://feedfront.com/archives/article00date/2009/08
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