3 Social Media Marketing Tips for Affiliates – By Brent Csutoras

by FeedFront Staff on July 17, 2009

During the last year or so, there has been a lot of buzz about the success of marketing to social media news sites like Digg, StumbleUpon, and Reddit. The amount of traffic, exposure, and links you can obtain is unparalleled to any other aspect of online marketing.

People have also found that it is a lot harder than expected to get all the benefits social media has to offer, but these quick tips should help increase your success within the top social media news sites.

When creating your profile… don’t be your company or your product

Social media sites want to believe that all content submitted is done so without any benefit to the submitter. When you represent your product or company, you provide the opportunity for users to question the intention of your submissions.

You can be yourself on Twitter and Facebook, but when it comes to social aggregation sites, create a persona that is fun and interesting, and choose an avatar and a name that is easy to remember.

Maintain and build a good profile

Your social media profile says a lot about you as a user. Your name, links, and the activity you perform on a site, are visible from your profile page.

Avoid linking back to your professional or personal sites, use a separate IM and email account, and don’t try to market your brand or product from your profile. When you provide information that links your account to you or your product, you again provide the opportunity for users to question your motives for participating on the site.

It is also important that your stats make you look like a good user. Avoid only voting for your own submissions, don’t submit content from just one or two sources, and don’t add too many friends at once. Top users will look at your profile when they consider whether to befriend you or not.

Don’t submit sub-par content and avoid over promoting

Not every piece of content you produce is worthy of submission to social news sites. Only share your best articles, once content becomes popular, it is the quality of the content that will dictate if people link to you or share your story with others.

When you do submit your content, it is easy to feel like you have to send to all of your friends and relatives to get as many votes as possible. However, this tends to backfire and result in failure more often than not. Social media news sites realize that people will attempt to game their system by artificially inflating vote counts. In lieu of this, sites have spent a large amount of time working on their promotion algorithms to fight off gaming. Of course, sharing and promoting your campaign is good, but try to make it as natural looking as possible.

There are many things you should consider in order to succeed in the top social media news sites, but these tips should get you going in the right direction. Good luck and remember… Be Social.

Brent Csutoras is a social media consultant and speaker, who writes regularly at BrentCsutoras.com.

Download the entire FeedFront issue 6 here – http://feedfront.com/feedfront-issue6.pdf
FeedFront issue 6 articles can be found here as well: http://feedfront.com/archives/article00date/2009/06

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