Take a Hike, Mr. Cynical Marketer – By Missy Ward

by FeedFront Staff on June 26, 2009

I was recently reading a post that my business partner, Shawn Collins had up on his blog, AffiliateTip.com, entitled “Cynical Marketing.”

In the post, Shawn talks about how there are some marketers out there that simply don’t get the fact that not everything they do has to revolve around making money. They forget that sometimes, it’s more important to just give back.

The content of his post was dead on and the timing in which I read it, couldn’t be more ironic.

You see, earlier that day, I was approached by a marketer who read a post on my blog, MissyWard.com, that discussed me coming out of affiliate management retirement to help support breast cancer research and treatment – a cause that is very close to my heart.

This marketer had the chutzpah to ask me “what my angle was and why on earth would I bust my a** to grow someone else’s company when there was absolutely nothing at stake for me”.

Rather than chastising him for his ludicrous implications, I simply told him how I felt.

Giving is in my DNA and since affiliate marketing is what I do best, it seemed like a natural fit.

He followed up with a “you’re nuts.”

You know what, Mr. Cynical Marketer? Maybe I am.

But I keep very good company.

Aside from the folks that Shawn mentioned in his post that give back to the online marketing community without ever asking for a thing back (Haiko de Poel, Jr. of ABestWeb.com, Scott Jangro of Jangro.com, Jim Kukral of JimKukral.com, Melanie Seery of NYAffiliateVoice.com and Kellie Stevens of AffiliateFairPlay.com), I can think of dozens of marketers, including Shawn, who neglected to name himself) who do the same.

Chris Brogan who takes the time to answer every single questions he’s asked on Twitter; Brian Clark who provides amazing free content on CopyBlogger.com everyday; Brian Littleton of ShareASale who takes the time to educate his merchants and affiliate marketers to both make the affiliate marketing industry better and push it forward.

Also, all of the folks that walked 60 miles with me to raise money for breast cancer research on behalf of AffiliateMarketersGiveBack.com ; Jeremy Schoemaker who provides dozens of case studies and tips to marketers to grow their businesses — the list goes on and on.

Now, it’s not to say that I’m averse to making money. I think I do a pretty good job at it. So do all of the people that I’ve mentioned above.

Maybe I’m just an idealist, but I believe that when one does well, there is an inherent responsibility to give back to the industries that have helped us get to where we are today and to help the less fortunate.

So, to all of the other idealists out there that give so much, with no strings attached – I salute you. Please keep doing what you’re doing. You ARE making a difference.

Luke 12:48 “From everyone who has been given much, much will be required, and from the one who has been entrusted with much, even more will be asked.

Missy Ward is a Co-founder of Affiliate Summit and Co-Editor-in-Chief of FeedFront Magazine. She also manages the ThesisAffiliates.com program in which all of her management fees are donated to the National Breast Cancer Foundation.

Download the entire FeedFront issue 5 here – http://feedfront.com/feedfront-issue5.pdf
FeedFront issue 5 articles can be found here as well: http://feedfront.com/archives/article00category/issue-5

{ 1 comment… read it below or add one }

Dr. K.T. Ruddy June 26, 2009 at 8:28 pm

Good job!!! After 15 years as a breast cancer surgeon, working HARD to cure as many patients as possible, I "fell off my horse on the way to Damascus" – realized that there was NO foundation devoted SPECIFICALLY to understanding the causes of breast cancer, or trying to actually PREVENT the disease – and created the Breast Health & Healing Foundation….out of my own personal funds. On the monetary balance sheet, I am so far into the red it is a pity…..but on the balance sheet of What Is Good and Right with the World, I am wealthy and I am in the process of creating the kind of change we all hope for – the PURE CURE, prevention.

This has been the best enterprise I have ever created, and I am sure that "build it and they will come" is going to (once again) prove true.

Take a peek at my website, blogs and tweets.

Many kind regards and best of luck,

Dr. Kathleen T. Ruddy
Founder and President
Breast Health & Healing

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