Leveraging LinkedIn to Expand Your Brand – By Wade Sisson

by FeedFront Staff on May 18, 2009

As with any social media site, LinkedIn.com offers you a great opportunity to present and maintain your desired brand image. Here are some tips for putting your best foot forward on LinkedIn.

Get involved
You will only get from LinkedIn that which you put in, so be an active member of the community. Invite new contacts regularly and respond quickly to requests from others. Don’t just limit your profile to your current position. List all previous positions and you will increase the number of contacts you will make.

Target your contacts and be selective
Just as you wouldn’t enter a room full of people and hand each person a business card, imploring each to “Hire me today!,” you wouldn’t randomly invite people to join your Contact list on LinkedIn. Only invite relevant professionals to join your contact list. Don’t settle for LinkedIn’s templated invitations, either. Instead, tailor your own message to your invitees. For example, after a trade show send a message to the people you met and say, “It was great to see you at Affiliate Summit in Las Vegas. Let’s keep in touch through LinkedIn.”

Be found in all relevant searches
LinkedIn provides you with many opportunities to insert keywords into your profile. You’ll want to pay particular attention to your Summary, which contrary to popular belief is not the place to post your resume. Do searches where you’d want to be found and assess the competition and their keyword count as compared to yours. Make the necessary adjustments.

Ensure recommendations match your message
When you ask for a recommendation, take the time to offer guidance about what kinds of things you’d like the writer to say. If the recommendation contains some of your target keywords, all the better.

Share your expertise by answering questions
By asking or answering questions, you will become a more active member of the LinkedIn community. You will also be positioning yourself as something of an expert in your industry. Make sure your answers are straightforward and thorough. Do not insert sales pitches or requests into your answer. Just the facts, please.

As you develop your presence on LinkedIn.com, remember you’re representing your brand. You want to do things that reflect positively on your brand. You also want to connect with others in your industry. Most importantly, you want to contribute to the community. As you build your identity and your credibility, you will find your brand reaches a strong position within that part of LinkedIn that belongs to you and your target audience.

Wade Sisson is Director of Marketing for PartnerCentric, a full-service provider of affiliate program management and Internet marketing services.

Download the entire FeedFront issue 5 here – http://feedfront.com/feedfront-issue5.pdf
FeedFront issue 5 articles can be found here as well: http://feedfront.com/archives/article00category/issue-5

{ 3 comments… read them below or add one }

Murray Newlands May 19, 2009 at 2:02 pm

Great to know more about LinkedIn being coverd in FeedFront, I went to a talk about LinkedIn recently and how to use it for business. I think most of us are only getting 10% of the use we should.

lawtonchiles May 19, 2009 at 2:46 pm

Good point about not shouting out Hire Me to people you've never met or done business with. P.T Baurnum would be smiling at you right now!

lawtonchiles May 19, 2009 at 2:49 pm

If you want to know more about LinkedIn, you might like this interview I did with Lewis Howes. There is not product or affiliate links attached. It's a video. http://www.veoh.com/videos/v18172190qZD7XkHN

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