There’s a perception that blogging is just a platform for creating affiliate sites and generating profits with them, which may not be totally undeserved.
A well-maintained blog features frequent and new content, compared to traditional article style websites. Search engines happily send visitors seeking niche relevant content by featuring blogs high in their results.
However, blogging can be much more than just another quick way to create a Web site and pump it full of advertising and embedding affiliate links in the post. That’s just scratching a blog’s potential.
The big money comes when you establish a brand and THEN bank on your brand.
The Power of Branding
In a study conducted by a retailer which manufactured their own lines of car batteries, it found that one product line consistently outsold the others many times over.
This was despite the fact that the batteries had the same specifications and performed the same.
The difference? The brand.
One brand carried the retailer’s name, while the other product line was labeled Die Hard batteries.
The Die Hards flew off the shelves, outselling the ones carrying the retailer’s name many times over.
How does this relate to Internet marketing?
Think about your niche for a moment. Is there a particular influencer or opinion leader that almost everyone listens to?
Is there an Oprah or Martha or Larry King who talks and causes everyone else to listen?
With the power of blogging, you don’t need to have a million dollar budget to achieve the same effect.
Here are some tips to help you break apart from the millions of blogger out there:
• Integrity: Honesty and reputation are two of the highest valued attributes when people were surveyed about role models they admire and respect. The personality and character outclassed even physical appearance and wealth.
Integrity in the blogging context means you’re objective in your posts, it may even mean choosing not to promote affiliate products with high payouts, simply because you don’t agree with the ethics of the industry or the manner in which it is projected.
• See things in a different light: You may have your favorite news channels, which sounds strange because all broadcasters have access to the same news source. What makes it different is the way in which it’s presented.
Being able to understand how everyone else is doing things, and consciously choosing an approach that reflects your personality and gives a fresh perspective to your audience will have them thanking you for your efforts.
Studying some of your favorite blogs and analyzing their style and techniques will give you ideas for enhancing your blogging style.
While establishing a brand with your blog takes more effort than merely publishing keyword-loaded posts, it can generate huge dividends for your profits and your business.
Andrew Wee is the creator of the SecretBlogWeapon.com blogging system and blogs at http://WhoIsAndrewWee.com
Download the entire FeedFront issue 4 here – http://feedfront.com/feedfront-issue4.pdf
FeedFront issue 4 articles can be found here as well: http://feedfront.com/archives/category/issue-4/
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Branding through blogging takes forever it seems. But once the brand is built you have a lot of different ways to monetize. Great post Andrew!