Comments on: Click Fraud: What Every Online Advertiser Needs to Know – By Harald Anderson http://feedfront.com/archives/article001760 FeedFront Sun, 20 May 2012 14:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: segrant http://feedfront.com/archives/article001760/comment-page-1#comment-356 segrant Thu, 09 Apr 2009 19:44:11 +0000 http://feedfront.com/?p=1760#comment-356 Is Google basing this 2% discrepancy on AdWords or AdSense or both? And is there a difference in click fraud based on where the ads are placed - whether they're search engine placements or contextual, long tail ads? Is Google basing this 2% discrepancy on AdWords or AdSense or both? And is there a difference in click fraud based on where the ads are placed – whether they're search engine placements or contextual, long tail ads?

]]> By: patrick_ingram http://feedfront.com/archives/article001760/comment-page-1#comment-352 patrick_ingram Wed, 08 Apr 2009 18:47:30 +0000 http://feedfront.com/?p=1760#comment-352 Please do a story on CPA fraud prevention, and even as important, CPA fraud prosecution! Ive gone as far as the FBI to prosecute CPA fraud and noone seems to care. This is killing the merchant accounts of the advertisers leaving the fraudulent publishers with no cares in the world and everything to gain. This industry is a huge money maker for all involved but if the fraud isnt adressed, youre going to shoot the goose that is laying your golden eggs. Please do a story on this. It really needs to be resolved. Thank you. Please do a story on CPA fraud prevention, and even as important, CPA fraud prosecution! Ive gone as far as the FBI to prosecute CPA fraud and noone seems to care. This is killing the merchant accounts of the advertisers leaving the fraudulent publishers with no cares in the world and everything to gain. This industry is a huge money maker for all involved but if the fraud isnt adressed, youre going to shoot the goose that is laying your golden eggs. Please do a story on this. It really needs to be resolved. Thank you.

]]> By: Robin Caller http://feedfront.com/archives/article001760/comment-page-1#comment-350 Robin Caller Wed, 08 Apr 2009 17:01:55 +0000 http://feedfront.com/?p=1760#comment-350 Oh, that's nothing - the advertiser justs factors the cost of the fake clicks into their affordable cost per click.. Wait until the US marketers ask the question about "geo-fraud" - the scenario whereby a publisher sells a brand advertising campaign to a client who only operates in (for example) the San Francisco Bay Area, but the adverts can be seen here in sunny London, England. Now, given that the average US site receives more than 30% international traffic - we've a bigger issue with geo-fraud - but once again - where is the outrage? Oh, that's nothing – the advertiser justs factors the cost of the fake clicks into their affordable cost per click.. Wait until the US marketers ask the question about "geo-fraud" – the scenario whereby a publisher sells a brand advertising campaign to a client who only operates in (for example) the San Francisco Bay Area, but the adverts can be seen here in sunny London, England. Now, given that the average US site receives more than 30% international traffic – we've a bigger issue with geo-fraud – but once again – where is the outrage?

]]> By: ad_guy http://feedfront.com/archives/article001760/comment-page-1#comment-349 ad_guy Wed, 08 Apr 2009 16:55:58 +0000 http://feedfront.com/?p=1760#comment-349 Click Fraud is rampant with Google. I'll see anywhere from 10-50% off clicks containing Click Fraud characteristics. They are not going to stop the problem themselves (why would they?) but I certainly stopped advertising with Google because of the poor results. Its the thousands of smaller advertisers who are not as sophisticated that carry this burden. As long as they continue to send their $ to Google or other PPC providers the fraud will prevail. Click Fraud is rampant with Google. I'll see anywhere from 10-50% off clicks containing Click Fraud characteristics. They are not going to stop the problem themselves (why would they?) but I certainly stopped advertising with Google because of the poor results.

Its the thousands of smaller advertisers who are not as sophisticated that carry this burden. As long as they continue to send their $ to Google or other PPC providers the fraud will prevail.

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