What to Look For in an Affiliate Network – By Ian Fernando

by FeedFront Staff on March 10, 2009

There are a number of things you should look for when deciding which networks to promote. Here are six areas I consider before putting energy into a new network.

1. Reputation
How often is the network spoken about on the Internet? Are the media and blogs portraying the network negatively or positively? Why? Reputation and brand are very important. Reputation is an indicator of how they operate and perform. All networks say they have the best of whatever they may claim but how truthful is it really?

2. Ask About Tracking and Reporting
Which tracking software does the network use? Is it an in-house system or third party software? Do they have a backup system? How do they generate and create subID reports? Also, ensure that the network software is secure and updated on a regular basis.

3. Request a Temporary Account Prior to Joining
Before joining a network, ask for a temporary login or account. This gives you a chance to view the interface and explore offers, payouts, and more importantly to test reporting/tracking. You do not want to join a network and find out they do not have the offers you want to promote. Even worse that their tracking and reporting system are not recording everything accurately.

4. Diversity of Offers
How wide of a range of offers do they have? How concentrated are they? Some networks are solely on particular niches, such as UK offers, credit loans, and insurance. Others may have a wide variety of items to promote, from infant diapers to fashion and clothing. There are also networks who cater to a little of everything but do not have a huge list of offers in each niche. You will need to ask yourself what type of offers you want to run.

5. Talk to the Managers
Is the affiliate manager friendly when you speak to them? Are you able to small talk while on the phone? How many people did you talk to after signing up? You want to talk and get the feel from the affiliate manager or team members of the network. Accessibility is also important – are you able to reach representatives from the network via email, phone, IM, Twitter, etc.? Access and responsiveness will give you a sense of security and comfort when promoting an offer via the network.

6. What are the Methods of Payment?
Check to see how you will be paid: PayPal, wire transfer, check, etc. If by check, how is it delivered? How often are you paid? Weekly, bi-weekly, daily? What is the quota for such payments? Can you get direct deposits? Inquire about the fees for the direct deposits, if any. And if you are located outside of the United States, do they securely ship checks or direct deposit internationally?

Take these steps to perform due diligence on a network, and you will limit risks and headaches down the road.

Ian Fernando is the Founder of IANternet Media LLC and Blogger/Affiliate Marketer at IanFernando.com.

Download the entire FeedFront issue 4 here – http://feedfront.com/feedfront-issue4.pdf
FeedFront issue 4 articles can be found here as well: http://feedfront.com/archives/category/issue-4/

{ 1 comment… read it below or add one }

Nicholas Chase March 11, 2009 at 9:45 pm


Timely information! I am in the process of selecting those networks with the highest converting offer statistics, and the highest payouts of course!

I enjoyed your 'keyword blasting' presentation at Affiliate Summit West 2009.

FeedFront rocks and so do you!


Nicholas Chase

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