Making the Leap from Affiliate to Brand By Zac Johnson

by Cruz Alvarado on January 30, 2019


Summary: Making good money as an affiliate marketer? Now might be the best time to take the leap and become a brand.

Affiliate marketing is where many of us first got our start. We then master the process and make a decent amount of money along the way. However, at some point, many of us start to think about the end game and if this is where we want to be five or ten years from now.

This is the life of an affiliate marketer. We find ads to promote, create campaigns, and make money in the process. In short, we have the best job in the world. We get to work from home, or wherever we like, and we also look for new opportunities at every corner.

One such opportunity that many successful affiliate marketers take is the leap from being an ‘affiliate’ to becoming a ‘brand’. Not only is this expected, it’s also a required step to take your success to that next level.

This is something I personally did back in 2007 when I launched my blog. I decided to focus more on my personal brand, expertise, and not being held captive to whether my next affiliate check was in the mail, or if whoever I was running ads for would soon go bust.

Now, as a full-service brand and company, the opportunities are limitless — many of which would never have been possible if I was still “just an affiliate”.

Is now the right time for you to take the leap?

More than anything else, this has to be a personal choice, and one that you are comfortable with. Once you put yourself out there, there really is no going back. At the same time, if you are still making good money with affiliate marketing, don’t think you need to cut off this revenue steam. Remember, it’s still your business. Never drop a great source of revenue for a new idea that doesn’t have a guaranteed source of continuing income.

With all of this in mind, the next step in the process is to have a solid business and branding plan. Take some time to plan this out, and don’t rush the process. This should consist of knowing what you are going to offer, why you are better than the competition, how you are going to brand yourself and stand out from the crowd, and also where and how to can use what you’ve learned in affiliate marketing to further grow your new brand and business.

Lastly, one of the most important things to remember is that branding and self-promotion are everything. Get your name out there, show off your expertise, and help as many people as possible. The initial launch of your new personal brand and business may be slow, but it might also be one of the best personal and business decisions you’ve ever made.

Zac Johnson is the founder of and has 20+ years of success in online marketing.  This article appeared in issue 45 of FeedFront Magazine, which was published in January 2019: Visit Here

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