Leveraging AI-technology in Performance Marketing in 2018 – By Jennifer Ballard

by Jenae Reid on April 10, 2018

Affiliate marketing is a fast-paced industry that is constantly evolving. 2018 brings another year of budget limitations on your top performing marketing campaigns paired with more competition than ever before. One of the greatest challenges in our industry is sustaining long-term growth.
Everyone wants a piece of success in affiliate marketing. The importance of being ahead of your competition in this ever-changing industry is invaluable. So what if I told you there was a way to get ahead of the curve?  What if you didn’t have to worry about caps on each offer or beating your competitor to the next best offer?

 

There is one simple way to do that and more simply by using artificial intelligence technology.

 

Artificial intelligence in performance marketing can help take your company’s success to the next level. AI- technology helps to increase EPCs and eCPMS, run multiple top-performing campaigns at once, and eliminate the need to edit landing pages and links as caps are reached. The vision of this technology is to empower affiliates to scale their ROIs using cutting-edge technology.

 

With the implementation of a single piece of code, this technology gives affiliates the ability to update their landing pages just once and the code will update product images and brand names automatically as needed.

 

For each marketer using this technology, it saves them time, stress, and money. For example, what if your campaigns caps at midnight and you are sleeping, causing you to miss a notification email? Using AI-technology in this situation leaves you stress-free as the code is doing the work for you. No more hassle of getting your landing page updated, your link swapped out, or a product image replaced.

 

This technology can be a game changer for an affiliate of any size. High volume media buyers will especially find the value in this solely for customization and control.  AI-technology is providing affiliates with what they need in order to be successful.

 

 

Jenn Ballard, Director of SMB Accounts, is a 7 year veteran with Clickbooth.

This article appeared in issue 42 of FeedFront Magazine, which was published in April 2018. https://issuu.com/affiliatesummit/docs/feedfront-42

 

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