Influence Your Company Culture With Your Personality – By Dustin Howes

by Jenae Reid on December 29, 2017


Being a clown can be hard work. I love to make people smile; even if it is at my own expense. Sure, maybe I should be a little more professional, but life is short, and my life is exponentially better with the sound of laughter in the air.

Luckily, startup culture has evolved to embracing class clowns, rather than demanding suppression. If you are goofy by nature, and have established expertise in your field, there are ways to put your personality to good use.


Giving Back to Charity

It makes me feel all warm and fuzzy inside. I’m not a rich man, though, so I have to find creative ways to make a difference. I decided to focus my energy on Movember; every year I grow something ridiculous on my face to help raise awareness for men’s health issues.

My goofy personality helps recruit others to join me and donate to a good cause. When I lost my father to cancer, I was able to use the company platform to tell my personal story and make a big difference.

Most companies want to give back as well, and welcome their platform to make magic happen. You can do the same by being genuine and utilizing your influential power.


Make a Difference in Someone’s Day

Making people smile is the best part of my day. It’s easy to get caught up in the daily grind and put your head down to meet a deadline, but don’t forget to take breaks to interact with your coworkers and peers.

I make it a daily goal to give at least one person a genuine compliment. It recharges me, and hopefully makes someone else’s day a little bit better. People also enjoy laughing, so don’t hold back the silly. The more you own it, the more they will love you for it.

So how do you make people smile? Maybe it’s a compliment, maybe a joke. If neither is in your comfort zone yet, start small and just say hello with a smile on your face. That smile could turn someone’s day around.


Know Your Audience

Being goofy is entertaining for some, but it is not for everyone. Adapting to your environment is a special skill honed daily by network marketers. You can practice this by connecting with people in departments outside of your own comfort zone.

I know my ROI positive jokes aren’t going to land with most of the guys on the web dev team, so I find other ways to relate.

Get out there and changes some lives one smile at a time.





Dustin manages partner relationships at WP Engine and loves beef jerky.

This article appeared in issue 41 of FeedFront Magazine, which was published in January 2018.

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