Choosing Affiliate Marketing Software: Things to Consider – By Victoria Galperina

by Jenae Reid on December 15, 2017

Those who know me well, know how picky I am when it comes to choosing the best option. Needless to say, when I was faced with a challenge of picking the best affiliate software to launch a brand-new affiliate program, I took it upon myself to find and evaluate all the options available.

Surprisingly enough, there were barely any posts or tips online which could help me with the decision making process, so I took it upon myself to create a quick list of things affiliate managers should consider when choosing an affiliate marketing software to launch a new program.

Choose with Affiliate Program Model in Mind

If you are running a cost per sale program, you shouldn’t go with a software that charges for clicks and is more suitable for cost per click models. If you want to get involved in multi level marketing, make sure that the software you pick has the option of adding and tracking multiple tiers of affiliates.

Create Your Own Feature Checklist

To begin evaluating software options, you should know what you are looking for. Create a list of features you want the ideal affiliate software to provide. Start with the basics and throw in some “nice to have” ideas to the list to help you weigh your options.

Sign Up for Free Trials and Demo Calls

Don’t base your decision on someone else’s opinion. Narrow down your list to 3-5 options and sign up for free trials to test the software yourself. If you have questions or want to learn more, sign up for a demo call. Chances are, if you don’t like the look and feel of the interface, you probably won’t proceed with the purchase and vice versa.

Think Value for Money

It is often tempting to pick a software that has more features than you originally looked for, but do you really need all the extra options when starting? Stick to the features you’ll need, and ones that your affiliates will appreciate. Mass payment, invoice generation, intuitive interface with clear statistics, and a wide range of promotional materials are just a few things to pay attention to.

When in Doubt – Ask Your Peers

If at any point you get lost, ask your colleagues for advice. If you happen to be the only affiliate manager at a company – LinkedIn will come in very handy. You can join one of the affiliate marketing or management groups and get advice from your colleagues within minutes.

When it comes to affiliate tracking software, there is no “one size fits all”. Focus on your affiliates first and make sure that the software you select offers plenty of statistics and promo materials to choose from.

Ensure that you, as the affiliate manager, have the flexibility you need to overview affiliate activity, experiment with campaigns and materials, and have access to data that will help you support and scale affiliate activity in the future.




Victoria is a Superaffiliate manager @Supermetrics, #1 marketing add-on for Google Sheets & Data Studio.

This article appeared in issue 41 of FeedFront Magazine, which was published in January 2018.



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