3 Key Affiliate Manager Tips – By Stanislau Litvinau

by Jenae Reid on December 7, 2017

Imagine that you are an affiliate manager working in an ideal affiliate marketing world with only top publishers, fair partners, and exclusive offers. Sounds good, but a bit like a fairytale, doesn’t it?

In reality, this industry seems more like a battlefield for an affiliate manager. You should know the exact rules, not only to survive but also, to become victorious.

How to attract top publishers into your affiliate program?

Networking is king. Especially in affiliate marketing. So, if you want to attract best affiliates into your program, you just have to attend most relevant events in the industry. Your best relations will start at conferences or other professional events, as well as at the parties afterwards.

An ideal way to be noticed at any conference is to become a speaker. Provided your speech is of real value and provokes future discussions, you will surely get the attention you are looking for.

If you are not ready to be a speaker now, do not worry. This is what afterparties are made for. Show up to the party, have a look around and distinguish the leaders from the crowd. You know, at every party there are such people who are always in the spotlight and attract others’ attention. Stick to these leaders, and you will get an opportunity to know all of the rest.

When the party is over, add all the people you got acquainted with to your social media accounts, and continue your communication there. Networking is everything. Keep in touch with your new acquaintances is the best way to become partners in the future.

How to establish good working relationships with your affiliates?

Regularly analyze your publishers’ statistics and communicate with them. Every time the traffic or conversion goes down, ask your affiliate about possible reasons or suggest him to try a new offer. And vice versa, if your affiliate’s metrics improve, you should congratulate your partner and find a way to nail down this success. Got a new offer which will suit perfectly a publisher’s vertical or niche? Then reach him out personally and promise him a higher payout, if it’s possible. The key is: your affiliates should always feel your care and support, and be sure that you are playing in one team.

How to recognize fraud?

Fraudsters from all over the world have one feature in common. They intend to get easy money quickly. That is why they usually start the conversation by asking you what the minimum payouts and the terms of payment are. They do not really care what kind of offers you have, and they likely won’t tell you a word about their traffic sources.

So, if you see your potential partner behaves like that, ding dong: he is trying to send you fraudulent traffic. Besides, note that emails and Skype names of such publishers will not appear in search engines. Just because they are newly registered.


Stanislau Litvinau is a CEO of Affise Performance Marketing Software, 15 years in affiliate marketing.

This article appeared in issue 41 of FeedFront Magazine, which was published in January 2018. https://issuu.com/affiliatesummit/docs/feedfront-41



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