Four Possible Mistakes on Your Resume – By Mariam Barnes

by Jenae Reid on December 6, 2017


Some people may not realize it, but resume standards are completely different in digital advertising, compared to most industries.

It’s important to know that when you Google “standard resume practices”, the tips you find may not always be relevant. Our industry is slightly unique in that it evolves incredibly fast. With that said, here are some common mistakes that should be avoided when putting together your resume.

  1. Having a Cover Letter

Cover letters are not only time-consuming to create, but also to read.

When a hiring manager is moving a mile a minute to complete proposals, and put out fires, they simply don’t have the time to delve a few paragraphs deep into your life story. In an industry where every minute counts, a cover letter is nothing more than a waste of time. In all of my years of recruiting in digital advertising, I have never once had an employer ask me to include a cover letter with a resume. Not one time.

  1. Highlighting many years of work experience

If you’re saying “I have 20+ years of digital experience”, you might as well be the dinosaur of digital. Hiring managers simply do not care what you were doing 20 years ago (unless it resulted in a felony). You should remember that there is almost nothing you could have been doing work-related 20 years ago that would benefit today’s digital industry. Every aspect of technology is different. You should outline your experience in your most recent ten years (or last three to five jobs) with bullet points, and everything prior to that can be on a short list that include a list of companies, titles, and the years you worked there.

  1. Using ‘Big Industry’ jargon, but not actually saying anything

Claims such as “I have worked with big clients on a CPM, CPL, CPI basis” prove nothing more than your excessive use of acronyms. Did you buy from clients, sell from clients, or broker deals? Did you manage accounts? Are these clients ad networks, brands, agencies, or publishers? The point is, you need to be very specific in stating what your actual job functions were in each role. General industry verbiage will only work against you. Remember the importance of being an expert in one thing, rather than a jack-of-all-trades.

  1. Vital details you may be missing from your resume

List client names that you have actually worked with. For example, “Some clients include… Client Name, Client Name, Client Name”. If you are in a role that generates revenue, use specific revenue numbers. Example: “I was responsible for generating $100,000 in new business each month.” Highlight your successes. “Helped, win back one of our largest clients after we lost their business due to ad serving/tech issues”

Try to remember that a resume is what will get you in the door. Sell yourself.



Mariam Barnes is the Founder of, Leading Job Board for Digital Marketing Companies.

This article appeared in issue 41 of FeedFront Magazine, which was published in January 2018.


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