Getting Social at Affiliate Summit East By – Michelle Held

by Jenae Reid on October 11, 2017

Another successful Affiliate Summit is behind us. I’ve written about the benefits of traveling to conferences before, but lately I’ve noticed there are many posts questioning if attending a conference is truly worth it.FeedFront issue 40 cover

With unlimited blogs, social media connections, webinars, and online newsletters available, you might also wonder if it makes sense to travel to a conference or trade show.

The in-person conference is indeed a valuable part of a business strategy, but only when you carefully choose events that fit your needs. Attending a convention brings together people who normally don’t interact with each other, like audience members.

I’ve had the pleasure of speaking at both Affiliate Summit East and West for the past few years. I’m also one of the Newcomer Program volunteers, and for the first time this year, I ran one of the roundtable discussions. As a speaker, I can assure Affiliate Summit attendees that I and my fellow speaker colleagues genuinely want you to attend our sessions.

It’s not because we hope to generate leads, but because we want to teach, share our experiences, and exchange information. Sure, I’ve led webinars on some of the same topics I talk about at conferences and workshops. However, those never compare to the interaction and energy that occurs with a live audience. We want to meet you and start a personal connection.

Of course, webinars and video calls have their advantages as well. The most obvious is that they save money on travel and production expenses. Social media also provides an opportunity to meet people which can also lead to a face-to-face meeting.

I’ve made quite a few great connections on Twitter, LinkedIn, and even Pinterest. Like live events, webinar attendees usually have the chance to ask questions. However, audience members generally don’t have the opportunity to interact with each other.

I’ll admit I did not have high expectations for the roundtable discussions at ASE. The time slot was early in the morning on the first day. However, with many registrants still dragging luggage, the tables were well attended. I was impressed by how many people sat down and stayed the entire time. The roundtable discussions provided another face-to-face opportunity for attendees to share information, listen to experiences, ask questions, and network.

Sure a few moved on to other tables, but most stayed with one of the facilitators. I was talked out by lunch time.

The Newcomer Program provides, for both the veteran and the newbie, another opportunity to network and learn. Through this program, I’ve met online marketers from all over the world. Then there are the networking opportunities conferences provide. For me, the one-on-one meetings, evening dinners, and happy hours provide exceptional learning opportunities and future collaborations.

Isn’t it amazing what you can communicate and learn from someone when you are face-to-face? Affiliate Summit West will be here before you know it.


Michelle is an and author and digital agency owner who blogs on and

This article appeared in issue 40 of FeedFront Magazine, which was published in October 2017.


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