Dealing with Conflicts in Business – By Travis Glenn

by Jenae Reid on October 6, 2017


Business isn’t always sunshine and rainbows. Sometimes things do not go as planned. Other times things suck. When there are situations where people have to interact with others, there will occasionally be disagreements, misunderstandings, and conflict.FeedFront issue 40 cover

The affiliate marketing industry is not immune from negative interactions. If you’re an affiliate, you may get blacklisted from an offer or have conversions revoked by the client.

Clients may have affiliates who violate promotional restrictions. Affiliate networks may have to be in the middle of an issue that is between a client and a publisher.

Those are just a few examples of conflicts that arise within our industry. Fortunately, even during those events, many times there is a polite, quick, and mutually agreeable solution.

What about the times where things don’t go as smoothly? You cannot always prevent strife and conflict from showing up, but you can use tips like the ones below to filter your response and try to minimize negative outcomes.

What is the perspective of the other party?

Whenever a problem arises, we naturally view it from our own perspective first. How does it affect us? How does it make us feel? What do we want the resolution to be?

Although you have to look out for your own interests, the other side has to be considered and evaluated. Most relationships in our industry are thought of as partnerships (affiliate/network, network/client, etc.). When you consider the person you are dealing with as a partner, who you are looking to carry on mutually beneficial business with, you have to think about the situation from their point of view. Being kind and professional, even if you’re upset or angry, is a must.

Develop several potential solutions.

Most of the time there is more than one possible outcome for a given problem. If you’re not happy with the suggested course of action, see if there are other outcomes that could satisfy both parties.

Most people are willing to compromise if you present a logical suggestion. And even if you can’t identify a winning solution, thinking through and ranking multiple, unfavorable options can help you avoid the worst-case scenario.

Consider is the big picture.

You shouldn’t ruin a good thing over something small. It’s easy to get offended if someone has negative feedback on what you are doing. But this is business, and it’s smart to think long-term.

Don’t let a minor issue (i.e. an error that causes losses of a few hundred-dollars) cause you to terminate a partnership that has generated tens of thousands of dollars, or more. Sometimes we have to swallow our pride and take a hit if it’s better for business in the long run.

After you’ve presented possible solutions, negotiated, and settled on a course of action, the next step is to move forward. Put the situation in the past and do everything you can to ensure the next interactions with that partner are positive.

You can build a great business relation by properly handling difficult situations.



Travis helps companies grow using affiliate marketing and social media strategies. On twitter @travispeerfly

This article appeared in issue 40 of FeedFront Magazine, which was published in October 2017.


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