Blogging Will Transform Your Brand and Business – By Zac Johnson

by Jenae Reid on October 4, 2017


Did you know there are now more than a billion active websites on the internet today? It’s true, and more than 300 million of them are blogs. This means there are over a billion sites out there actively creating content for you to compete against.FeedFront issue 40 cover

With such massive numbers pit against you, how is anyone supposed to compete in such a competitive world? The answer lies within blogging.

Blogging has quickly become one of the most effective ways to create content, rank higher in the search results, and to build a respectable brand online. Thanks to the power of WordPress, it’s now easier than ever for someone to go live with a website or blog of their own — with no technical skills required. This means it’s no longer about financial investments and resources, but instead time, focus, and effort.

With all of this in mind, how can a blog change your personal life, brand, or business for the better?

First, you need to stop thinking of blogging as a way to simply ‘create content’. The days of ‘if you build it, they will come’ are over. With a billion active sites already out there, ‘creating content’ will only get you so far.

Without the necessary content promotion in place, your blog is pretty much worthless. Even with both elements in play, it’s still going to be a long journey, and there is no guarantee for success — but there are working methods and lessons that will be discovered along the way.

The winning formula for blogging, content creation, and promotion is providing value and knowing what your audience wants. This sounds cliché, but it’s true. For a blog to make money, it needs to have a business model.

As crazy as it sounds, I first started making money online a little over 20 years ago with affiliate marketing. It wasn’t until 2007 that I launched my own blog at It was at this time I decided to become a brand of my own, and no longer just a site owner/affiliate marketer making money behind the scenes.

With a blog of my own, I was able to be “the brand”, while also establishing myself as an expert and industry leader in the process. In summary, my blog at completed changed my life and business for the better.

Now it’s time for you to do the same.

I can sit here and preach about the importance of ‘creating content’, and how to rank in the search results with content… but that’s not the goal here.

Instead, I want you to understand the importance of blogging as a foundation for your expertise, brand, or business, while also acting as a launch pad for everything you are going to create, sell, or announce in years to come.

Social media and other content platforms are great, but with a blog, you own 100% of the content. With a blog of your own, you own your future.



Zac Johnson is the founder of and blogs at

This article appeared in issue 40 of FeedFront Magazine, which was published in October 2017.


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