After You Click Publish: What Next? – By Zac Johnson

by Jenae Reid on July 13, 2017


You just created an awesome article for your website or blog. You click the “Publish” button, and set it free for the world to see. Seconds… minutes… hours… go by with little to no visitors at your site. Even worse, there are no comments, social shares, or engagement at all. What possibly could have gone wrong?

Well, as the saying goes, “content is king”… but without the right promotion behind your latest content, it’s simply going to be the king of nothing. There are currently more than a billion active websites and blogs on the internet today, and all of them are creating great content just like you.

The difference between those who get floods of traffic and traction on every article they publish is the promotion and marketing efforts they put in afterward. The content creation part is extremely important, but the majority of your time should be spent on the promotion of that content.

Here are three simple, yet effective, methods to make sure your next content piece gets the attention it deserves.

Use Custom Images for Social Sharing

Sharing your content on social media is a no-brainer. It’s simply one of the best ways to continually reach your existing audience and gain new followers. However, not all social networks are the same. Don’t just send out a title and URL link to your followers and expect them to click. Within minutes it will likely already be lost in a flood of updates. Improve your engagement by creating a custom and attractive image for each social network you post to. Also, don’t forget to use a social media scheduler to continually promote your article in the coming weeks. Never stop promoting your best content.

Outreach to Industry Experts and Sites for Inclusion

Depending on the type of content you are creating, you might make references to other industry sites, experts, or case studies. If so, be sure to follow up with these sources after the article goes live and let them know they were mentioned. There is a good chance they will share the article with their audience, or even link back to it from their own site. This method also works extremely well with expert roundups or quoting authority figures within your industry.

Create an Infographic to Compliment Your Article

Text content is great, but visuals are always going to be better. If possible, turn your best-written content into an infographic that can easily be shared through social media and submit to infographic directories. Not only is this a great way to reach new audiences that your normal text content might not have been seen by, it’s also a great way to gain backlinks and mentions on other sites as well. When it comes to creating an infographic, simply hire a freelance designer or use a free tool like Canva.

Content creation is great, but content promotion is key. Put these rules into action and see for yourself.



Zac Johnson is the founder of and blogs at

This article appeared in issue 39 of FeedFront Magazine, which was published in July 2017.

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