Affiliates: Convert More Sales with Email Marketing – By Taylor Barr

by Jenae Reid on July 12, 2017

According to Mckinsey and Company, email marketing is nearly 40 times more effective at acquiring customers than selling on Facebook or Twitter – combined. But, when is the last time you evaluated your email marketing efforts? Maybe you tried email marketing before, maybe you got sidetracked, or maybe you simply need to refresh your techniques. Either way, it’s time to take control.

Resuscitate your email marketing with these advanced techniques to get back on track.

 

Test and rein in your email opt-in trigger. Too many times, affiliates trigger their opt-in email or lead magnet right when a user lands on their website, which increases their bounce rate and lowers their email list opt-in rate. Avoid this by testing three key elements: placement (sidebar, pop-up, or slide up prompts), value proposition (guide, e-book, a different call to action, or an opt-in later in the cycle), and timing.

Personalize, segment and qualify. Experian reports that personalized emails generate six times more revenue than non-personalized emails, but personalization is more than just a first name. Different levels of prospects require different value-driven email campaigns or you risk them losing interest and ultimately unsubscribing. Avoid this by asking them a few questions to determine if they are “just shopping” (looking for free solutions), ready to do-it-themselves (willing to pay a small amount), or eager for full on help (an ideal prospect). Then, you can segment these prospects and move them between campaigns as they grow with interest.

Rethink your email copy. Writing emails is an art form. Take a look at your email campaign copy and be honest with yourself. Are you concisely focusing on the prospect and sharing how a) their problem is solvable, b) your product or offer solves that problem, and c) that their problem is worth solving right now?

Go further with email automation. Do you move subscribers between marketing campaigns based on their individual buying habits? Or, are you analyzing each landing page they come to and seeing where they are in your sales cycle? Email marketing automation can close the gap on abandoned subscribers or failed attempts at pitching products and promotions to disinterested prospects on your list.

Optimize.  To improve your conversion rate and revenue generated from your email list, set time aside every 60 days to capture what is working and what can be improved. Optimizing your campaigns is one of the number one areas I see affiliate marketers overlook when it comes to email marketing.

As they say, “the money is in your list,” so use the above strategies and rock your email marketing.

 

 

Taylor Barr is the Global Affiliate Marketing Manager for GetResponse, an email marketing software company.

This article appeared in issue 39 of FeedFront Magazine, which was published in July 2017. https://issuu.com/affiliatesummit/docs/feedfront-39

 

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