Why You Need A Press Release – By Angel Rodrigues

by Jenae Reid on May 19, 2017

A press release is the first step to telling the world you wrote something and you want everyone to take notice. Authors typically feel uncomfortable with self-marketing and publishing houses know this. A press release is a task they do for you. If you are self-publishing or going through an indie publisher, a press release may be tasked to you, the author, but you better make sure that it is created. Fundamentally, no one pours out their heart and soul into their writing, so that it stays a secret.

FeedFront issue 38 cover

A carefully crafted press release goes out into the world much in the way a business card gets passed around at dinner parties telling others you have something to offer. In today’s society, social media is a comprehensive tool that needs to be used and a press release has incredible reach in its application.

A writer’s press release has the potential to be Facebook shared, Tweeted, shared on LinkedIn, liked on Instagram, and emailed millions of times all with the press of a few buttons. Having a press release isn’t a matter of why, but when.

Below is an example of a press release I wrote for Donna Tartt’s The Goldfinch. Notice all of the key elements that go into the press release. You can include a quick synopsis, while advertising the work and the author. A press release is a promotion of both and that is why you need it.

PRESS RELEASE

FOR IMMEDIATE RELEASE

Contact: (Publisher or Author if Self-Publishing)

Office: (Phone Number and/or email)

Launch of The Goldfinch by Donna Tartt

New York – Author Donna Tartt grew up in Grenada, Mississippi and attended college at Bennington College in Vermont. Inspired by a 1654 painting by Carel Fabritius, titled The Goldfinch, Tartt wrote her novel of the same name during her travels and visits to the New York Public Library on Fifth Avenue in Manhattan. The Goldfinch tells the story of a 13 year-old boy named Theo Decker who’s world is violently turned upside down when an explosion in a museum kills his mother and only person on the planet he knew loved and adored him unconditionally.

Donna Tartt began writing poetry at the young age of five, had her first publication of poetry in the Mississippi Literary Journal c. 1976, and published her first novel The Secret History in 1992. Inspired by her early years journaling in the New York Public Library, Tartt found a muse in art history’s missing connection between Rembrandt and Vermeer, with the painting The Goldfinch by Dutch artist Carel Fabritius in 1654. Coupled with a trip to Las Vegas, Tartt wrote The Goldfinch surround a little yellow bird painting that is forever etched in the heartache of a young boy who’s life is slowly snuffed out like a canary in a cold mine.

Tartt has written three novels, four fiction short stories, three non-fiction short stories.

 

Angel Rodrigues is a program manager and freelance writer.

This article appeared in issue 38 of FeedFront Magazine, which was published in April 2017. https://issuu.com/affiliatesummit/docs/feedfront-38

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