Set T.R.A.P.S. For Higher Google Rankings – By Jason Ciment

by Jenae Reid on May 17, 2017

Introducing T.R.A.P.S. – the system for evergreen SEO rankings.

Build a Technically optimized site with Relevant content. Engage your Audience, Partner for backlinks and Share web content.FeedFront issue 38 cover

Would you be happy leaving your house before getting dressed? Probably not. Plan out your site wardrobe with a Technical “on-page” optimization checklist.

These are the items you need: page title tags; meta title and description tags; H1-H3 headline tags; schema architecture; keywords in URLs; keywords in subdirectories; SEO Plugins (e.g. Yoast); cache to speed up page load times; sitemap (free at; Google and Bing Webmaster accounts, and Google Analytics.

Create a content plan to consistently grow original website content with RELEVANT and targeted keywords. Be interesting to prospective clients and referral partners. Create pathways for visitors to “get stuck” on your site – not like on flypaper, but like licking a tootsie roll.

Review competitor sites: services and product pages; headlines and sub-headlines; blog and video topics; keyword terms and phrases; case studies and industry expertise; and, Industry awards and associations

Insert keyword phrases into: video, image and document names; anchor text of links; sentences, paragraphs and lists; and header, title and “alt” tags.

Next, engage your Audience. Use branding and messaging to keep people engaged. The rules are simple.

  1. Easy navigation menu and linking architecture.
  2. Clear headlines (H1 tag) that match the meta title, meta description and messaging.
  3. Compelling copy with attractive images and videos.

View websites your prospects visit, get referred to, or stumble upon. Preempt people’s questions. Differentiate your messaging. Elevate your credibility, likability, and reputation. Make your content natural, not contrived. Keep people interested in what you have to say.

Grow your backlinks – off-page optimization. Obtain contextually relevant links from authoritative (i.e. powerful) websites.

A link from a legal post on CNN or Huffington Post is worth far more to a lawyer than a link on a wellness site with low traffic or engagement scores.

Think of backlinks as a “Virtual Partnership”, where links flow naturally. Give someone a good reason to link to you.

See the content powerful sites are promoting. Create content that attracts them to repost it and link to you. Gear your content to resonate with other sites’ needs.

Find highly shared relevant articles. Write a version on a similar topic with your own perspective.

Try a top ten list – blog post, article, video, slideshow or infographic.

SHARE your content with 5-10 people who shared the original content. Tell them they are part of a pre-release list. Ask them to post it.

Social adoption brings all the pieces of T.R.A.P.S. together.

Get people to like, follow, share and retweet your web pages, Facebook updates, YouTube videos, Tweets, and Pinterest boards.

If people keep sharing your content, it keeps it alive and relevant – thus producing evergreen rankings.

Pax Vobiscum


Jason Ciment co-founded He’s launched several businesses, and is formerly a CPA and attorney.

This article appeared in issue 38 of FeedFront Magazine, which was published in April 2017.

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