tl;dr – The importance of advertisers offering exclusive coupons, deals, and specials for their content publishers. When managing an affiliate program there are two main goals to achieve. You need to assure growth, and build strong business partnerships. Exclusive deals are one way to achieve both. They are especially useful for building relationships with content […]

{ Comments on this entry are closed }

I walked 39.3 miles (my RunKeeper app said it was even more) with the Affiliate Marketers Give Back team in the Avon Walk for Breast Cancer in New York City this past weekend. I ended up at the #6 overall individual fundraiser with $17,157.92, and our Affiliate Marketers Give Back team raised and donated $40,406.61, […]

{ Comments on this entry are closed }

Cutting Ties With Affiliates – By Steven Shnayder

October 20, 2014

tl;dr How and when to cut ties with affiliates who underperform. Affiliate marketing is a performance-based industry. If an affiliate doesn’t perform, they don’t get paid. So what’s the harm in accepting many affiliates into your program and hoping that eventually some of them send a couple sales your way? As more and more affiliates […]

Read the full article →

Introducing the Speaker Faculty for Affiliate Summit West 2015

October 17, 2014

The speaker faculty for Affiliate Summit West 2015, taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV, has been finalized. The keynote speakers will be Chad Hymas, President of Chad Hymas Communications, Inc., and Noah Kagan, Founder of AppSumo. Jon Levine, Director of eCommerce of All Inclusive Marketing, will be the […]

Read the full article →

Leveraging Cart Abandonment Solutions and Email Remarketing – By Chuck Hamrick

October 17, 2014

tl;dr – Using cart abandonment solutions and email remarketing can help increase your site conversions. A recent study by Baymard Institutes indicates a 67.91% average documented online shopping cart abandonment rate, implying that your sales numbers may only be one third of what they could potentially be. Optimizing your shopping cart can add a one […]

Read the full article →