QVC, the world’s leading video and ecommerce retailer, is an $8.8 billion business that continues to grow worldwide. With broadcast operations in the US, Japan, Germany, UK, Italy, France and a joint venture in China, QVC reaches approximately 350 million homes worldwide. There’s a lot going on all of the time. As a member of […]

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In December 2014, Sucuri.net revealed that 100,000+ WordPress sites were hacked, because of one plugin exploit. In 2013, Forbes published that 30,000 websites per day were being hacked. There are now YouTube videos that teach people how to hack WordPress websites. Things are not getting any better with more plugins to protect and more hackers […]

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The Amazon Effect – By Paul Schroader

February 2, 2016

If you’re a merchant who’s thought you could simply ignore Amazon, think again. Knowing that nearly half of all product searches starts on Amazon should tell you how important a comprehensive Amazon strategy is. Too Big to Neglect Some merchants may convince themselves that their dealer channel or other retailers can manage Amazon for them. […]

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The Affiliate Management Wall – By Greg Hoffman

February 1, 2016

In each and every affiliate program, there exists a wall, separating the merchant from long-term growth. The wall is mighty. The wall is real. But it can be conquered. The tools you will need include, but are not limited to, the following: patience, tenacity, communication skills, understanding, technical support, effort, resources, efficiency, hustle, experimentation, luck, […]

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Switching Product Categories – Before and After – By Jennifer Parker

January 31, 2016

Coming into a field as diverse and complicated as affiliate marketing as a newb advertiser can, at times, be overwhelming. Affiliate marketing, like most industries, employs a special language. So while you’re trying to decipher what CPC (Cost Per Click), DOI (Double Opt-In) and EPC (Earnings Per Click) are, you still have to do the […]

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