I decided many, many years ago that I was going to blog 7 days a week and have been doing it ever since. But tomorrow I am going to break the streak. It’s become a grind, and it’s just not fun anymore. The same goes for my podcast, 7 Minutes in Affiliate Heaven. This is […]

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tl;dr – Facebook and Twitter should be used as an additional way to communicate with affiliates. As an affiliate manager, I spend a lot of my time thinking of creative ways to communicate with my company’s existing affiliates, and how to recruit new affiliates into our program. With the daily barrage of email and other […]

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Free Email Tracking

August 28, 2014

HubSpot has a service called Signals that enables you to see who opens your email. Signals works with Gmail, Outlook for Windows, Salesforce, and Hubspot. I really like it, because I am regularly working in an environment governed by deadlines, and it’s essential for me to know whether my messages are getting to my contacts […]

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The Big Impact of Big Data on Affiliate Marketing

August 27, 2014

MarketingProfs and Impact Radius recently produced a whitepaper that highlights the use of big data in affiliate marketing. The whitepaper covers the legacy approach to affiliate data management, and why that approach is problematic, as well as the disruption of traditional affiliate analytics by big data. The whitepaper also includes 10 questions to evaluate the […]

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Eliminating Wasted Ad Dollars with Competitive Intelligence – By Danielle Forget

August 27, 2014

tl;dr – Three ways advertisers can eliminate wasted ad dollars. The most overused quote in marketing is “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over 100 years later, advertisers still aren’t clear on which half is working. Online advertising was said to be the answer […]

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